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Eine Ebene nach oben |
Gruppiert nach: Dokumententyp |
Veröffentlichungsdatum
Anzahl der Publikationen: 5
2021
Nakata, Cheryl; Sharp, Lisa K.; Spanjol, Jelena; Cui, Anna Shaojie; Izberk-Bilgin, Elif; Crawford, Stephanie Y. und Xiao, Yazhen
(2021):
Narrative arcs and shaping influences in long-term medication adherence.
In: Social Science & Medicine, Bd. 285, 114264
Xiao, Yazhen und Spanjol, Jelena
(2021):
Yes, but not now! Why some users procrastinate in adopting digital product updates.
In: Journal of Business Research, Bd. 135: S. 685-696
2019
Nakata, Cheryl; Izberk-Bilgin, Elif; Sharp, Lisa; Spanjol, Jelena; Cui, Anna Shaojie; Crawford, Stephanie Y. und Xiao, Yazhen
(2019):
Chronic illness medication compliance: a liminal and contextual consumer journey.
In: Journal of the Academy of Marketing Science, Bd. 47, Nr. 2: S. 192-215
2018
Spanjol, Jelena 
ORCID: https://orcid.org/0000-0002-2769-8176; Xiao, Yazhen und Welzenbach, Lisa
(2018):
Successive Innovation in Digital and Physical Products: Synthesis, Conceptual Framework, and Research Directions.
In: Varadarajan, Rajan und Jayachandran, Satish (Hrsg.):
Innovation and Strategy. Review of marketing research, Bd. 15. Bingley, U.K.: Emerald Publishing. S. 31-62
ORCID: https://orcid.org/0000-0002-2769-8176; Xiao, Yazhen und Welzenbach, Lisa
(2018):
Successive Innovation in Digital and Physical Products: Synthesis, Conceptual Framework, and Research Directions.
In: Varadarajan, Rajan und Jayachandran, Satish (Hrsg.):
Innovation and Strategy. Review of marketing research, Bd. 15. Bingley, U.K.: Emerald Publishing. S. 31-62
2015
Spanjol, Jelena; Cui, Anna S.; Nakata, Cheryl; Sharp, Lisa K.; Crawford, Stephanie Y.; Xiao, Yazhen und Watson-Manheim, Mary Beth
(2015):
Co-Production of Prolonged, Complex, and Negative Services.
In: Journal of Service Research, Bd. 18, Nr. 3: S. 284-302