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Eine Ebene höher- JEL Classification (1550)
- M - Business Administration and Business Economics; Marketing; Accounting (112)
- M3 - Marketing and Advertising (14)
- M37 - Advertising (1)
- M3 - Marketing and Advertising (14)
- M - Business Administration and Business Economics; Marketing; Accounting (112)
Springe zu: 2006
Anzahl der Publikationen auf dieser Ebene: 1
2006
Hakenes, Hendrik und Peitz, Martin
(Juni 2006):
Umbrella Branding and the Provision of Quality.
SFB/TR 15 Discussion Paper No. 132
[PDF, 240kB]