 | Up a level |
- JEL Classification (1)
- M - Business Administration and Business Economics; Marketing; Accounting (1)
- M3 - Marketing and Advertising (1)
- M37 - Advertising (1)
- M3 - Marketing and Advertising (1)
- M - Business Administration and Business Economics; Marketing; Accounting (1)
Jump to: H
Number of items at this level: 1.
H
Hakenes, Hendrik; Peitz, Martin (June 2006): Umbrella Branding and the Provision of Quality. SFB/TR 15 Discussion Paper No. 132 [PDF, 240kB]