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- JEL Classification (1409)
- M - Business Administration and Business Economics; Marketing; Accounting (100)
- M3 - Marketing and Advertising (13)
- M37 - Advertising (1)
- M3 - Marketing and Advertising (13)
- M - Business Administration and Business Economics; Marketing; Accounting (100)
Jump to: H
Number of items at this level: 1.
H
Hakenes, Hendrik; Peitz, Martin (June 2006): Umbrella Branding and the Provision of Quality. SFB/TR 15 Discussion Paper No. 132 [PDF, 240kB]