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Up a level- JEL Classification (1550)
- M - Business Administration and Business Economics; Marketing; Accounting (112)
- M3 - Marketing and Advertising (14)
- M37 - Advertising (1)
- M3 - Marketing and Advertising (14)
- M - Business Administration and Business Economics; Marketing; Accounting (112)
Jump to: H
Number of items at this level: 1.
H
Hakenes, Hendrik und Peitz, Martin
(June 2006):
Umbrella Branding and the Provision of Quality.
SFB/TR 15 Discussion Paper No. 132
[PDF, 240kB]