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Spanjol, Jelena ORCID logoORCID: https://orcid.org/0000-0002-2769-8176; Xiao, Yazhen and Welzenbach, Lisa (2018): Successive Innovation in Digital and Physical Products: Synthesis, Conceptual Framework, and Research Directions. In: Varadarajan, Rajan and Jayachandran, Satish (eds.) : Innovation and Strategy. Review of marketing research, Vol. 15. Bingley, U.K.: Emerald Publishing. pp. 31-62

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