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Krause, Martin; Spörrle, Matthias (July 2008): Investigating sexual strategies in a social community website. International Congress of Psychology, 20. - 25. July 2008, Berlin, Germany.


In this exploratory study we tried to corroborate existing findings of Sexual Strategies Theory (SST, Buss & Schmitt, 1993) by using data collected from an online community. A random sample of N = 460 German user profiles was drawn from Myspace, a social networking website. Sexual interests reported by the users were analyzed separately for men and women: “Dating” served as an indicator of short-term and interest in “Serious Relationship” as an indicator of long-term sexual strategy. Consistent with SST, a higher percentage of male than female users was interested in dating. However, men were also more interested in serious relationships, indicating that online partner search itself might be a short-term sexual strategy.