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Rieger, Diana; Klimmt, Christoph (2019): The daily dose of digital inspiration 2: Themes and affective user responses to meaningful memes in social media. In: New Media & Society, Vol. 21, No. 10
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Abstract

Recent work on eudaimonic media entertainment has demonstrated that not only movies carry meaningful or inspiring topics but also content that is usually uploaded online, such as YouTube videos or memes in social media. Although past research found beneficial effects of eudaimonic movies for psychosocial well-being and motivational intentions, the daily audience of eudaimonic online fare has not been investigated yet. This article reports first findings from a survey (N = 2777), representative of German Internet users. Specifically, it addresses the question of (daily) encounters with eudaimonic memes, remembered topics, emotional and motivational effects with a focus on gender differences. The results reveal that many social media users consume “small doses” of eudaimonic content on a regular basis and experience similar, yet weaker, emotional consequences of such exposure. These findings are discussed in light of eudaimonic entertainment and positive media psychology.