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Springe zu: Zeitschriftenartikel | Konferenzbeitrag
Anzahl der Publikationen: 3
Zeitschriftenartikel
Baum, Daniela; Spann, Martin 
ORCID: https://orcid.org/0000-0003-4645-3913; Füller, Johann und Thürridl, Carina
(2019):
The impact of social media campaigns on the success of new product introductions.
In: Journal of Retailing and Consumer Services, Bd. 50: S. 289-297
ORCID: https://orcid.org/0000-0003-4645-3913; Füller, Johann und Thürridl, Carina
(2019):
The impact of social media campaigns on the success of new product introductions.
In: Journal of Retailing and Consumer Services, Bd. 50: S. 289-297
Konferenzbeitrag
Kakatkar, Chinmay; Groote, Julia K. de; Füller, Johann und Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913
(2018):
The DNA of Winning Ideas: A Network Perspective of Success in New Product Development.
78th Annual Conference of the Academy of Marketing, Chicago, Illinois, USA, 10.08. - 14.08.2018.
Proceedings of the 78th Annual Conference of the Academy of Marketing (AOM 2018).
ORCID: https://orcid.org/0000-0003-4645-3913
(2018):
The DNA of Winning Ideas: A Network Perspective of Success in New Product Development.
78th Annual Conference of the Academy of Marketing, Chicago, Illinois, USA, 10.08. - 14.08.2018.
Proceedings of the 78th Annual Conference of the Academy of Marketing (AOM 2018).
Baum, Daniela; Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913; Füller, Johann und Pedit, Torsten
(2013):
Social Media Campaigns for New Product Introductions.
21st European Conference on Information Systems, Utrecht, The Netherlands, 05.06. - 08.06.2013.
Proceedings of the 21st European Conference on Information Systems (ECIS 2013).
ORCID: https://orcid.org/0000-0003-4645-3913; Füller, Johann und Pedit, Torsten
(2013):
Social Media Campaigns for New Product Introductions.
21st European Conference on Information Systems, Utrecht, The Netherlands, 05.06. - 08.06.2013.
Proceedings of the 21st European Conference on Information Systems (ECIS 2013).