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Anzahl der Publikationen: 5
Zeitschriftenartikel
Völckner, Franziska; Spann, Martin 
ORCID: https://orcid.org/0000-0003-4645-3913; Sattler, Henrik; Schwerdtfeger, Rouven; Hennig-Thurau, Thorsten und Hirche, Martin
(2023):
Applying option thinking to value experiential marketing content.
In: Journal of Media Economics, Bd. 35, Nr. 1-2: S. 1-27
ORCID: https://orcid.org/0000-0003-4645-3913; Sattler, Henrik; Schwerdtfeger, Rouven; Hennig-Thurau, Thorsten und Hirche, Martin
(2023):
Applying option thinking to value experiential marketing content.
In: Journal of Media Economics, Bd. 35, Nr. 1-2: S. 1-27
Houston, Mark B.; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten und Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913
(2018):
Pre-release consumer buzz.
In: Journal of the Academy of Marketing Science, Bd. 46, Nr. 2: S. 338-360
ORCID: https://orcid.org/0000-0003-4645-3913
(2018):
Pre-release consumer buzz.
In: Journal of the Academy of Marketing Science, Bd. 46, Nr. 2: S. 338-360
Yadav, Manjit S.; Valck, Kristine de; Hennig-Thurau, Thorsten; Hoffman, Donna L. und Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913
(2013):
Social Commerce: A Contingency Framework for Assessing Marketing Potential.
In: Journal of Interactive Marketing, Bd. 27, Nr. 4: S. 311-323
ORCID: https://orcid.org/0000-0003-4645-3913
(2013):
Social Commerce: A Contingency Framework for Assessing Marketing Potential.
In: Journal of Interactive Marketing, Bd. 27, Nr. 4: S. 311-323
Konferenzbeitrag
Breberina, Jovica und Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560
(2016):
Black Sheep in the C-Suite: Investigating the Financial Impact of CEO Scandals.
Winter Marketing Academic Conference 2016, Las Vegas, Nevada, USA, 26–28 February 2016.
Hennig-Thurau, Thorsten und Hofacker, Charles F. (Hrsg.):
In: Winter Marketing Academic Conference 2016. What Happens in Marketing, Stays Digital: Rethinking Marketing in the Era of Unlimited Data,
I37
ORCID: https://orcid.org/0000-0003-0132-4560
(2016):
Black Sheep in the C-Suite: Investigating the Financial Impact of CEO Scandals.
Winter Marketing Academic Conference 2016, Las Vegas, Nevada, USA, 26–28 February 2016.
Hennig-Thurau, Thorsten und Hofacker, Charles F. (Hrsg.):
In: Winter Marketing Academic Conference 2016. What Happens in Marketing, Stays Digital: Rethinking Marketing in the Era of Unlimited Data,
I37
Houston, Mark B.; Hennig-Thurau, Thorsten; Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913 und Skiera, Bernd
(2008):
Consumer Anticipation of New Products: Conceptualization and Empirical Evidence regarding Pre-Release Buzz.
AMA Winter Educators' Conference 2008, Austin, Texas, USA, 15.02. - 18.02.2008.
Proceedings of the AMA Winter Educators' Conference 2008.
ORCID: https://orcid.org/0000-0003-4645-3913 und Skiera, Bernd
(2008):
Consumer Anticipation of New Products: Conceptualization and Empirical Evidence regarding Pre-Release Buzz.
AMA Winter Educators' Conference 2008, Austin, Texas, USA, 15.02. - 18.02.2008.
Proceedings of the AMA Winter Educators' Conference 2008.