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Gruppiert nach: Dokumententyp | Veröffentlichungsdatum
Springe zu: 2016 | 2015 | 2014 | 2013 | 2011 | 2010
Anzahl der Publikationen: 7

2016

Henseler, Jörg; Ringle, Christian M. und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2016): Testing measurement invariance of composites using partial least squares. In: International Marketing Review, Bd. 33, Nr. 3: S. 405-431

2015

Henseler, Jörg; Ringle, Christian M. und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2015): A new criterion for assessing discriminant validity in variance-based structural equation modeling. In: Journal of the Academy of Marketing Science, Bd. 43, Nr. 1: S. 115-135

Fischer (geb. Schirmer), Nadine; Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804 und Feistel, Matthias S. G. (2015): The relationship between customer satisfaction and loyalty: New insights into the role of customer heterogeneity. 2nd International Symposium on Partial Least Squares Path Modeling, Seville, Spain, 16-19 June 2015. Henseler, Jörg; Ringle, Christian; Roldan, Jose L. und Cepeda, Gabriel (Hrsg.): In: Program of the 2nd International Symposium on Partial Least Squares Path Modeling, S. 46-47

2014

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M.; Henseler, Jörg und Hair, Joseph F. (2014): On the Emancipation of PLS-SEM: A Commentary on Rigdon (2012). In: Long Range Planning, Bd. 47, Nr. 3: S. 154-160

2013

Henseler, Jörg und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2013): Goodness-of-fit indices for partial least squares path modeling. In: Computational Statistics, Bd. 28, Nr. 2: S. 565-580

2011

Sarstedt, Marko; Henseler, Jörg und Ringle, Christian M. (2011): Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results. In: Measurement and Research Methods in International Marketing. Advances in International Marketing, Bd. 22. S. 195-218

2010

Henseler, Jörg; Horváth, Csilla; Sarstedt, Marko und Zimmermann, Lorenz (2010): A cross-cultural comparison of brand extension success factors: A meta-study. In: Journal of Brand Management, Bd. 18, Nr. 1: S. 5-20

Diese Liste wurde am Sat Nov 23 23:22:00 2024 CET erstellt.