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Anzahl der Publikationen: 7
Zeitschriftenartikel
Henseler, Jörg; Ringle, Christian M. und Sarstedt, Marko 
ORCID: https://orcid.org/0000-0002-5424-4268
(2016):
Testing measurement invariance of composites using partial least squares.
In: International Marketing Review, Bd. 33, Nr. 3: S. 405-431
ORCID: https://orcid.org/0000-0002-5424-4268
(2016):
Testing measurement invariance of composites using partial least squares.
In: International Marketing Review, Bd. 33, Nr. 3: S. 405-431
Henseler, Jörg; Ringle, Christian M. und Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268
(2015):
A new criterion for assessing discriminant validity in variance-based structural equation modeling.
In: Journal of the Academy of Marketing Science, Bd. 43, Nr. 1: S. 115-135
ORCID: https://orcid.org/0000-0002-5424-4268
(2015):
A new criterion for assessing discriminant validity in variance-based structural equation modeling.
In: Journal of the Academy of Marketing Science, Bd. 43, Nr. 1: S. 115-135
Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M.; Henseler, Jörg und Hair, Joseph F.
(2014):
On the Emancipation of PLS-SEM: A Commentary on Rigdon (2012).
In: Long Range Planning, Bd. 47, Nr. 3: S. 154-160
ORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M.; Henseler, Jörg und Hair, Joseph F.
(2014):
On the Emancipation of PLS-SEM: A Commentary on Rigdon (2012).
In: Long Range Planning, Bd. 47, Nr. 3: S. 154-160
Henseler, Jörg und Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268
(2013):
Goodness-of-fit indices for partial least squares path modeling.
In: Computational Statistics, Bd. 28, Nr. 2: S. 565-580
ORCID: https://orcid.org/0000-0002-5424-4268
(2013):
Goodness-of-fit indices for partial least squares path modeling.
In: Computational Statistics, Bd. 28, Nr. 2: S. 565-580
Henseler, Jörg; Horváth, Csilla; Sarstedt, Marko und Zimmermann, Lorenz
(2010):
A cross-cultural comparison of brand extension success factors: A meta-study.
In: Journal of Brand Management, Bd. 18, Nr. 1: S. 5-20
Buchbeitrag
Sarstedt, Marko; Henseler, Jörg und Ringle, Christian M.
(2011):
Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results.
In:
Measurement and Research Methods in International Marketing. Advances in International Marketing, Bd. 22. S. 195-218
Konferenzbeitrag
Fischer (geb. Schirmer), Nadine; Ringle, Christian M. ORCID: https://orcid.org/0000-0002-7027-8804 und Feistel, Matthias S. G.
(2015):
The relationship between customer satisfaction and loyalty: New insights into the role of customer heterogeneity.
2nd International Symposium on Partial Least Squares Path Modeling, Seville, Spain, 16-19 June 2015.
Henseler, Jörg; Ringle, Christian; Roldan, Jose L. und Cepeda, Gabriel (Hrsg.):
In: Program of the 2nd International Symposium on Partial Least Squares Path Modeling,
S. 46-47
ORCID: https://orcid.org/0000-0002-7027-8804 und Feistel, Matthias S. G.
(2015):
The relationship between customer satisfaction and loyalty: New insights into the role of customer heterogeneity.
2nd International Symposium on Partial Least Squares Path Modeling, Seville, Spain, 16-19 June 2015.
Henseler, Jörg; Ringle, Christian; Roldan, Jose L. und Cepeda, Gabriel (Hrsg.):
In: Program of the 2nd International Symposium on Partial Least Squares Path Modeling,
S. 46-47