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Gruppiert nach: Dokumententyp |
Veröffentlichungsdatum
Anzahl der Publikationen: 3
2020
Hoeck, Lena und Spann, Martin 
ORCID: https://orcid.org/0000-0003-4645-3913
(2020):
An Experimental Analysis of the Effectiveness of Multi-Screen Advertising.
In: Journal of Interactive Marketing, Bd. 50: S. 81-99
ORCID: https://orcid.org/0000-0003-4645-3913
(2020):
An Experimental Analysis of the Effectiveness of Multi-Screen Advertising.
In: Journal of Interactive Marketing, Bd. 50: S. 81-99
2019
Hoeck, Lena und Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913
(2019):
The effects of first and second screen marketing on TV viewing activity.
In: Journal of Media Economics, Bd. 32, Nr. 3-4: S. 82-98
ORCID: https://orcid.org/0000-0003-4645-3913
(2019):
The effects of first and second screen marketing on TV viewing activity.
In: Journal of Media Economics, Bd. 32, Nr. 3-4: S. 82-98
Hoeck, Lena
(2019):
Multi-screen behavior. Implications on media usage and advertising effectiveness.
Electronic commerce & digital markets, Bd. 10. 1. edition. Norderstedt: BoD - Books on Demand GmbH.