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Eine Ebene höherGruppiert nach: Dokumententyp |
Veröffentlichungsdatum
Anzahl der Publikationen: 4
2019
Heß, Nicole J.; Rapp, Verena; Schwaiger, Manfred 
ORCID: https://orcid.org/0000-0003-0132-4560 und Niemann, Antje
(2019):
Track Me If You Can: Service-Related Technologies in the Insurance Industry - A Nuanced Perspective on Consumers' Value Assessment and Data Disclosure Behavior.
AMA Winter Academic Conference 2019, Austin, Texas, USA, 22-24 February 2019.
Lam, Son K.; Luo, Xueming und Giesler, Markus (Hrsg.):
In: Understanding complexity, transforming the marketplace,
Chicago, IL, USA: American Marketing Association.
ORCID: https://orcid.org/0000-0003-0132-4560 und Niemann, Antje
(2019):
Track Me If You Can: Service-Related Technologies in the Insurance Industry - A Nuanced Perspective on Consumers' Value Assessment and Data Disclosure Behavior.
AMA Winter Academic Conference 2019, Austin, Texas, USA, 22-24 February 2019.
Lam, Son K.; Luo, Xueming und Giesler, Markus (Hrsg.):
In: Understanding complexity, transforming the marketplace,
Chicago, IL, USA: American Marketing Association.
2014
Luo, Xueming; Wang, Heli; Raithel, Sascha und Zheng, Qinqin
(2014):
Corporate social performance, analyst stock recommendations, and firm future returns.
In: Strategic Management Journal, Bd. 36, Nr. 1: S. 123-136
2013
Luo, Xueming; Wiles, Michael A. und Raithel, Sascha
(November 2013):
Making the Most of a Polarizing Brand.
In: Harvard Business Review, Bd. 91, Nr. 11: S. 29-31
Luo, Xueming; Raithel, Sascha und Wiles, Michael A.
(2013):
The Impact of Brand Rating Dispersion on Firm Value.
In: Journal of Marketing Research, Bd. 50, Nr. 3: S. 399-415