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Gruppiert nach: Dokumententyp |
Veröffentlichungsdatum
Anzahl der Publikationen: 7
2021
Nations Azzari, Courtney 
ORCID: https://orcid.org/0000-0002-1804-5392; Anderson, Laurel; Mende, Martin; Jefferies, Josephine Go; Downey, Hilary ORCID: https://orcid.org/0000-0001-5503-1670; Ostrom, Amy L. und Spanjol, Jelena
(2021):
Consumers on the Job: Contextualization Crafting in Expert Services.
In: Journal of Service Research, Bd. 24, Nr. 4, 10946705211012474: S. 520-541
[PDF, 871kB]
ORCID: https://orcid.org/0000-0002-1804-5392; Anderson, Laurel; Mende, Martin; Jefferies, Josephine Go; Downey, Hilary ORCID: https://orcid.org/0000-0001-5503-1670; Ostrom, Amy L. und Spanjol, Jelena
(2021):
Consumers on the Job: Contextualization Crafting in Expert Services.
In: Journal of Service Research, Bd. 24, Nr. 4, 10946705211012474: S. 520-541
[PDF, 871kB]
2020
Heß, Nicole J.; Kelley, Corinne M.; Scott, Maura L.; Mende, Martin und Schumann, Jan H.
(September 2020):
Getting Personal in Public!? How Consumers Respond to Public Personalized Advertising in Retail Stores.
In: Journal of Retailing, Bd. 96, Nr. 3: S. 344-361
Heß, Nicole J.; Kelley, C.; Scott, Maura L.; Mende, Martin und Schumann, Jan H.
(2020):
Getting Personal in Public!? How Consumers Respond to Public Personalized Advertising in Retail Stores.
Organizational Frontline Research Symposium, San Diego, CA, 13-14 February, 2020.
2019
Heß, Nicole J.; Kelley, Corinne M.; Scott, Maura L.; Mende, Martin und Schumann, Jan H.
(2019):
Getting Personal in Public!? How Consumers Respond to Public Personalized Advertising in Retail Store.
50th Annual Conference of the Association for Consumer Research (ACR), Atlanta, Georgia, USA, 17–20 Oktober 2019.
2017
Heß, Nicole J.; Scott, Maura L.; Mende, Martin und Schumann, Jan H.
(2017):
Personalized Advertising in Public Environments: Perceptions and Consequences.
46th Annual Conference “Leaving Footprints” - European Marketing Academy, Groningen, May 23-26, 2017.
2016
Anderson, Laurel; Spanjol, Jelena; Go Jefferies, Josephine; Ostrom, Amy L.; Nations Baker, Courtney; Bone, Sterling A.; Downey, Hilary; Mende, Martin und Rapp, Justine M.
(2016):
Responsibility and Well-being: Resource Integration under Responsibilization in Expert Services.
In: Journal of Public Policy & Marketing, Bd. 35, Nr. 2: S. 262-279
Heß, Nicole J.; Mende, Martin; Schumann, Jan H. und Scott, Maura L.
(2016):
Personalized Advertising in Public Environments: Perceptions and Consequences.
Association for Consumer Research Conference, Berlin, Germany, 2016, Berlin, Germany, 2016.
Moreau, Page und Puntoni, Stefano (Hrsg.):
In: Association for Consumer Research. Proceedings,
Bd. 44
S. 66-67