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Springe zu: Zeitschriftenartikel | Konferenzbeitrag
Anzahl der Publikationen: 5
Zeitschriftenartikel
Heß, Nicole J.; Kelley, Corinne M.; Scott, Maura L.; Mende, Martin und Schumann, Jan H.
(September 2020):
Getting Personal in Public!? How Consumers Respond to Public Personalized Advertising in Retail Stores.
In: Journal of Retailing, Bd. 96, Nr. 3: S. 344-361
Konferenzbeitrag
Heß, Nicole J.; Kelley, C.; Scott, Maura L.; Mende, Martin und Schumann, Jan H.
(2020):
Getting Personal in Public!? How Consumers Respond to Public Personalized Advertising in Retail Stores.
Organizational Frontline Research Symposium, San Diego, CA, 13-14 February, 2020.
Heß, Nicole J.; Kelley, Corinne M.; Scott, Maura L.; Mende, Martin und Schumann, Jan H.
(2019):
Getting Personal in Public!? How Consumers Respond to Public Personalized Advertising in Retail Store.
50th Annual Conference of the Association for Consumer Research (ACR), Atlanta, Georgia, USA, 17–20 Oktober 2019.
Heß, Nicole J.; Scott, Maura L.; Mende, Martin und Schumann, Jan H.
(2017):
Personalized Advertising in Public Environments: Perceptions and Consequences.
46th Annual Conference “Leaving Footprints” - European Marketing Academy, Groningen, May 23-26, 2017.
Heß, Nicole J.; Mende, Martin; Schumann, Jan H. und Scott, Maura L.
(2016):
Personalized Advertising in Public Environments: Perceptions and Consequences.
Association for Consumer Research Conference, Berlin, Germany, 2016, Berlin, Germany, 2016.
Moreau, Page und Puntoni, Stefano (Hrsg.):
In: Association for Consumer Research. Proceedings,
Bd. 44
S. 66-67