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Gruppiert nach: Dokumententyp | Veröffentlichungsdatum
Springe zu: 2018 | 2016 | 2014 | 2013 | 2011 | 2010 | 2008
Anzahl der Publikationen: 10

2018

Schirmer, Nadine A.; Schwaiger, Manfred ORCID logoORCID: https://orcid.org/0000-0003-0132-4560; Taylor, Charles R. und Costello, John P. (1. April 2018): Consumer Response to Disclosures in Digitally Retouched Advertisements. In: Journal of Public Policy & Marketing, Bd. 37, Nr. 1: S. 131-141

2016

Schirmer, Nadine A.; Schwaiger, Manfred ORCID logoORCID: https://orcid.org/0000-0003-0132-4560; Taylor, Charles R. und Costello, John P. (2016): Consumer Response to Disclaimers in Digitally Retouched Advertisements. 2016 Global Marketing Conference, Hong Kong, July 21-24, 2016. In: Proceedings of the 2016 Global Marketing Conference, Hong Kong, S. 9-14

2014

Raithel, Sascha und Taylor, Charles R. (2014): Do Super Bowl Ads Build Brands? AMA Winter Marketing Educators’ Conference 2014, Orlando, Florida, 21-23 February 2014. Hunter, Gary und Steenburgh, Tom (Hrsg.): In: AMA Winter Marketing Educators’ Conference 2014. Engaging Customers, American Marketing Association. A-7

Raithel, Sascha; Taylor, Charles R. und Hock, Stefan J. (2014): Are Super Bowl Ads a Super Waste of Money? The Intermediary Role of Customer Equity on Stock Price. 2014 Global Marketing Conference: Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice, Marina Bay Sands, Singapore, 15-18 July 2014. In: Proceedings of the 2014 Global Marketing Conference, Singapore, S. 2017-2018

2013

Ringle, Christian M.; Sarstedt, Marko; Schlittgen, Rainer und Taylor, Charles R. (2013): PLS path modeling and evolutionary segmentation. In: Journal of Business Research, Bd. 66, Nr. 9: S. 1318-1324

2011

Sarstedt, Marko; Schwaiger, Manfred ORCID logoORCID: https://orcid.org/0000-0003-0132-4560 und Taylor, Charles R. (Hrsg.) (2011): Measurement and research methods in international marketing. Advances in International Marketing, Bd. 22. London [u.a.]: Emerald.

Hieke, Sophie und Taylor, Charles R. (2011): A Critical Review of the Literature on Nutritional Labeling. In: Journal of Consumer Affairs, Bd. 46, Nr. 1: S. 120-156

Raithel, Sascha; Scharf, Sebastian; Taylor, Charles R.; Schwaiger, Manfred ORCID logoORCID: https://orcid.org/0000-0003-0132-4560 und Zimmermann, Lorenz (2011): Marketing Accountability: Applying Data Envelopment Analysis to Assess the Impact of Advertising Efficiency on Shareholder Value. In: Measurement and Research Methods in International Marketing. Advances in International Marketing, Bd. 22. S. 115-139

2010

Schwaiger, Manfred ORCID logoORCID: https://orcid.org/0000-0003-0132-4560; Sarstedt, Marko und Taylor, Charles R. (2010): Art for the Sake of the Corporation. In: Journal of Advertising Research, Bd. 50, Nr. 1: S. 77-90

2008

Schwaiger, Manfred ORCID logoORCID: https://orcid.org/0000-0003-0132-4560 und Taylor, Charles R. (2008): Are Sponsorships Effective in Europe? A Study of Return on Sponsorships among German Firms. 2008 Conference of the American Academy of Advertising, San Mateo, California, 2008. Rodgers, Shelly (Hrsg.): In: Proceedings of the 2008 Annual Conference of the American Academy of Advertising, Columbia: University of Missouri. S. 204-206

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