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Veröffentlichungsdatum
Anzahl der Publikationen: 7
2024
Zeithammer, Robert; Stich, Lucas 
ORCID: https://orcid.org/0000-0003-0703-9103; Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913 und Häubl, Gerald
(2024):
Strange Case of Dr. Bidder and Mr. Entrant: Consumer Preference Inconsistencies in Costly Price Offers.
In: International Journal of Research in Marketing
[PDF, 1MB]
ORCID: https://orcid.org/0000-0003-0703-9103; Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913 und Häubl, Gerald
(2024):
Strange Case of Dr. Bidder and Mr. Entrant: Consumer Preference Inconsistencies in Costly Price Offers.
In: International Journal of Research in Marketing
[PDF, 1MB]
2021
Zeithammer, Robert; Stich, Lucas; Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913 und Häubl, Gerald
(2021):
Risky Consumer Decision Making in Costly Participative Pricing.
52nd Association for Consumer Research North America Conference, Seattle (Virtual), USA, 08.10. - 30.10.2021.
Proceedings of the 49th Association for Consumer Research North America Conference (ACR 2021).
ORCID: https://orcid.org/0000-0003-4645-3913 und Häubl, Gerald
(2021):
Risky Consumer Decision Making in Costly Participative Pricing.
52nd Association for Consumer Research North America Conference, Seattle (Virtual), USA, 08.10. - 30.10.2021.
Proceedings of the 49th Association for Consumer Research North America Conference (ACR 2021).
2018
Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913; Zeithammer, Robert; Bertini, Marco; Haruvy, Ernan; Jap, Sandy D.; Koenigsberg, Oded; Mak, Vincent; Popkowski Leszczyc, Peter; Skiera, Bernd und Thomas, Manoj
(2018):
Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms.
In: Customer Needs and Solutions, Bd. 5, Nr. 1-2: S. 121-136
ORCID: https://orcid.org/0000-0003-4645-3913; Zeithammer, Robert; Bertini, Marco; Haruvy, Ernan; Jap, Sandy D.; Koenigsberg, Oded; Mak, Vincent; Popkowski Leszczyc, Peter; Skiera, Bernd und Thomas, Manoj
(2018):
Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms.
In: Customer Needs and Solutions, Bd. 5, Nr. 1-2: S. 121-136
2015
Schmidt, Klaus M.; Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913 und Zeithammer, Robert
(2015):
Pay What You Wantas a Marketing Strategy in Monopolistic and Competitive Markets.
In: Management Science, Bd. 61, Nr. 6: S. 1217-1236
ORCID: https://orcid.org/0000-0003-4645-3913 und Zeithammer, Robert
(2015):
Pay What You Wantas a Marketing Strategy in Monopolistic and Competitive Markets.
In: Management Science, Bd. 61, Nr. 6: S. 1217-1236
Zeithammer, Robert; Stich, Lucas; Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913 und Häubl, Gerald
(2015):
Paying for a Chance to Save Money: Participation Fees in Name-Your-Own-Price Selling.
46th Association for Consumer Research North American Conference, New Orleans, Louisiana, USA, 01.10. - 04.10.2015.
Proceedings of the 46th Association for Consumer Research Conference (ACR 2015).
Bd. 43
S. 750
ORCID: https://orcid.org/0000-0003-4645-3913 und Häubl, Gerald
(2015):
Paying for a Chance to Save Money: Participation Fees in Name-Your-Own-Price Selling.
46th Association for Consumer Research North American Conference, New Orleans, Louisiana, USA, 01.10. - 04.10.2015.
Proceedings of the 46th Association for Consumer Research Conference (ACR 2015).
Bd. 43
S. 750
2012
Schmidt, Klaus M. ORCID: https://orcid.org/0000-0002-5011-0828; Spann, Martin und Zeithammer, Robert
(Dezember 2012):
Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets.
Münchener Wirtschaftswissenschaftliche Beiträge (VWL)
2012-33
[PDF, 211kB]
ORCID: https://orcid.org/0000-0002-5011-0828; Spann, Martin und Zeithammer, Robert
(Dezember 2012):
Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets.
Münchener Wirtschaftswissenschaftliche Beiträge (VWL)
2012-33
[PDF, 211kB]
2010
Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913; Zeithammer, Robert und Häubl, Gerald
(2010):
Optimal Reverse-Pricing Mechanisms.
In: Marketing Science, Bd. 29, Nr. 6: S. 1058-1070
ORCID: https://orcid.org/0000-0003-4645-3913; Zeithammer, Robert und Häubl, Gerald
(2010):
Optimal Reverse-Pricing Mechanisms.
In: Marketing Science, Bd. 29, Nr. 6: S. 1058-1070