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Spann, Martin ORCID: 0000-0003-4645-3913; Zeithammer, Robert; Bertini, Marco; Haruvy, Ernan; Jap, Sandy D.; Koenigsberg, Oded; Mak, Vincent; Popkowski Leszczyc, Peter; Skiera, Bernd; Thomas, Manoj
(2018):
Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms.
In: Customer Needs and Solutions, Vol. 5, No. 1-2: pp. 121-136
Schmidt, Klaus M.; Spann, Martin ORCID: 0000-0003-4645-3913; Zeithammer, Robert
(2015):
Pay What You Wantas a Marketing Strategy in Monopolistic and Competitive Markets.
In: Management Science, Vol. 61, No. 6: pp. 1217-1236
Spann, Martin ORCID: 0000-0003-4645-3913; Zeithammer, Robert; Häubl, Gerald
(2010):
Optimal Reverse-Pricing Mechanisms.
In: Marketing Science, Vol. 29, No. 6: pp. 1058-1070
Schmidt, Klaus M. ORCID: 0000-0002-5011-0828; Spann, Martin; Zeithammer, Robert
(December 2012):
Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets.
Discussion Papers in Economics
2012-33
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