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Dokumententyp
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Anzahl der Publikationen: 17
Monographie
Molitor, Dominik
(2015):
Location-Based Advertising: Context and Consumer Behavior.
Electronic commerce&digital markets, Bd. 3. 1st edition. Berlin: epubli Verlag.
Zeitschriftenartikel
Gabel, Sebastian; Molitor, Dominik und Spann, Martin 
ORCID: https://orcid.org/0000-0003-4645-3913
(2024):
Frontiers: The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment.
In: Marketing Science, Bd. 43, Nr. 4: S. 723-733
[PDF, 2MB]
ORCID: https://orcid.org/0000-0003-4645-3913
(2024):
Frontiers: The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment.
In: Marketing Science, Bd. 43, Nr. 4: S. 723-733
[PDF, 2MB]
Molitor, Dominik ORCID: https://orcid.org/0000-0002-8233-4308; Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913; Ghose, Anindya ORCID: https://orcid.org/0000-0002-6499-8944 und Reichhart, Philipp
(2024):
Mobile Push vs. Pull Targeting and Geo-Conquesting.
In: Information Systems Research [Forthcoming]
[PDF, 2MB]
ORCID: https://orcid.org/0000-0002-8233-4308; Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913; Ghose, Anindya ORCID: https://orcid.org/0000-0002-6499-8944 und Reichhart, Philipp
(2024):
Mobile Push vs. Pull Targeting and Geo-Conquesting.
In: Information Systems Research [Forthcoming]
[PDF, 2MB]
Molitor, Dominik; Daurer, Stephan; Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913 und Manchanda, Puneet
(November 2023):
Digitizing local search: An empirical analysis of mobile search behavior in offline shopping.
In: Decision Support Systems, Bd. 174, 114018
ORCID: https://orcid.org/0000-0003-4645-3913 und Manchanda, Puneet
(November 2023):
Digitizing local search: An empirical analysis of mobile search behavior in offline shopping.
In: Decision Support Systems, Bd. 174, 114018
Molitor, Dominik; Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913; Ghose, Anindya und Reichhart, Philipp
(2020):
Effectiveness of Location-Based Advertising and the Impact of Interface Design.
In: Journal of Management Information Systems, Bd. 37, Nr. 2: S. 431-456
ORCID: https://orcid.org/0000-0003-4645-3913; Ghose, Anindya und Reichhart, Philipp
(2020):
Effectiveness of Location-Based Advertising and the Impact of Interface Design.
In: Journal of Management Information Systems, Bd. 37, Nr. 2: S. 431-456
Naegelein, Philipp; Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913 und Molitor, Dominik
(2019):
The value of product presentation technologies on mobile vs. non-mobile devices: A randomized field experiment.
In: Decision Support Systems, Bd. 121: S. 109-120
ORCID: https://orcid.org/0000-0003-4645-3913 und Molitor, Dominik
(2019):
The value of product presentation technologies on mobile vs. non-mobile devices: A randomized field experiment.
In: Decision Support Systems, Bd. 121: S. 109-120
Heusler, Andreas; Molitor, Dominik und Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913
(2019):
How Knowledge Stock Exchanges can increase student success in Massive Open Online Courses.
In: PLOS One 14(9), e0223064 [PDF, 771kB]
ORCID: https://orcid.org/0000-0003-4645-3913
(2019):
How Knowledge Stock Exchanges can increase student success in Massive Open Online Courses.
In: PLOS One 14(9), e0223064 [PDF, 771kB]
Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913; Molitor, Dominik und Daurer, Stephan
(2016):
Tell Me Where You Are and I’ll Tell You What You Want. Using Location Data to Improve Marketing Decisions.
In: GfK Marketing Intelligence Review, Bd. 8, Nr. 2: S. 30-37
ORCID: https://orcid.org/0000-0003-4645-3913; Molitor, Dominik und Daurer, Stephan
(2016):
Tell Me Where You Are and I’ll Tell You What You Want. Using Location Data to Improve Marketing Decisions.
In: GfK Marketing Intelligence Review, Bd. 8, Nr. 2: S. 30-37
Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913 und Molitor, Dominik
(2015):
Location-Based Advertising.
In: MedienWirtschaft, Bd. 12, Nr. 4: S. 40-43
ORCID: https://orcid.org/0000-0003-4645-3913 und Molitor, Dominik
(2015):
Location-Based Advertising.
In: MedienWirtschaft, Bd. 12, Nr. 4: S. 40-43
Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913; Daurer, Stephan und Molitor, Dominik
(2013):
Einkauf durch mobile Suche im Internet.
In: Wirtschaftsstudium: wisu, Nr. 11: S. 1435-1440
ORCID: https://orcid.org/0000-0003-4645-3913; Daurer, Stephan und Molitor, Dominik
(2013):
Einkauf durch mobile Suche im Internet.
In: Wirtschaftsstudium: wisu, Nr. 11: S. 1435-1440
Daurer, Stephan; Molitor, Dominik und Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913
(2012):
Digitalisierung und Konvergenz von Online- und Offline-Welt. Einfluss der mobilen Internetsuche auf das Kaufverhalten.
In: Zeitschrift für Betriebswirtschaft, Bd. 82, Nr. S4: S. 3-23
ORCID: https://orcid.org/0000-0003-4645-3913
(2012):
Digitalisierung und Konvergenz von Online- und Offline-Welt. Einfluss der mobilen Internetsuche auf das Kaufverhalten.
In: Zeitschrift für Betriebswirtschaft, Bd. 82, Nr. S4: S. 3-23
Molitor, Dominik; Hinz, Oliver und Wegmann, Sarah
(2011):
The interplay between psychometric and sociometric data and the willingness to adopt innovations.
In: Zeitschrift für Betriebswirtschaft, Bd. 81, Nr. 1: S. 29-59
Konferenzbeitrag
Molitor, Dominik; Zubcsek, Peter Pal; Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913 und Reichhart, Philipp
(2019):
The Interplay of Retargeting and Location Revisits in Location-Based Advertising.
40th International Conference on Information Systems, Munich, Germany, 15.12. - 18.12.2019.
ICIS 2019 Proceedings.
4
ORCID: https://orcid.org/0000-0003-4645-3913 und Reichhart, Philipp
(2019):
The Interplay of Retargeting and Location Revisits in Location-Based Advertising.
40th International Conference on Information Systems, Munich, Germany, 15.12. - 18.12.2019.
ICIS 2019 Proceedings.
4
Molitor, Dominik; Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913; Reichhart, Philipp und Ghose, Anindya
(2018):
Measuring The Effectiveness of Location-Based Mobile Push vs. Pull Targeting.
39th International Conference on Information Systems, San Francisco, California, USA, 13.12. - 16.12.2018.
ICIS 2018 Proceedings.
13
ORCID: https://orcid.org/0000-0003-4645-3913; Reichhart, Philipp und Ghose, Anindya
(2018):
Measuring The Effectiveness of Location-Based Mobile Push vs. Pull Targeting.
39th International Conference on Information Systems, San Francisco, California, USA, 13.12. - 16.12.2018.
ICIS 2018 Proceedings.
13
Molitor, Dominik; Reichhart, Philipp und Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913
(2017):
Location-Based Advertising and Contextual Mobile Targeting.
37th International Conference on Information Systems (ICIS 2016), Dublin, Ireland, 11-14 December 2016.
In: Proceedings of the 37th International Conference on Information Systems (ICIS 2016),
Red Hook, NY: Curran Associates, Inc..
ORCID: https://orcid.org/0000-0003-4645-3913
(2017):
Location-Based Advertising and Contextual Mobile Targeting.
37th International Conference on Information Systems (ICIS 2016), Dublin, Ireland, 11-14 December 2016.
In: Proceedings of the 37th International Conference on Information Systems (ICIS 2016),
Red Hook, NY: Curran Associates, Inc..
Daurer, Stephan; Molitor, Dominik; Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913 und Manchanda, Puneet
(2013):
The Impact of Smartphones, Barcode Scanning, and Location-based Services on Consumers' Search Behavior.
34th International Conference on Information Systems (ICIS 2013), Milano, Italy, 15.12. - 18.12.2013.
Proceedings of the 34th International Conference on Information Systems (ICIS 2013).
ORCID: https://orcid.org/0000-0003-4645-3913 und Manchanda, Puneet
(2013):
The Impact of Smartphones, Barcode Scanning, and Location-based Services on Consumers' Search Behavior.
34th International Conference on Information Systems (ICIS 2013), Milano, Italy, 15.12. - 18.12.2013.
Proceedings of the 34th International Conference on Information Systems (ICIS 2013).
Daurer, Stephan; Molitor, Dominik und Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913
(2012):
Measuring Individual Search Costs on the Mobile Internet.
20th European Conference on Information Systems, Barcelona, Spain, 11.06. - 13.06.2012.
ECIS 2012 Proceedings.
34
ORCID: https://orcid.org/0000-0003-4645-3913
(2012):
Measuring Individual Search Costs on the Mobile Internet.
20th European Conference on Information Systems, Barcelona, Spain, 11.06. - 13.06.2012.
ECIS 2012 Proceedings.
34