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Anzahl der Publikationen: 38

Zeitschriftenartikel

Wendt, Ruth ORCID logoORCID: https://orcid.org/0000-0003-4864-8394; Naderer, Brigitte; Bachl, Marko und Rieger, Diana ORCID logoORCID: https://orcid.org/0000-0002-2417-0480 (2023): Social Media Literacy Among Adolescents and Young Adults: Results From a Cross-Country Validation Study. In: Social Media + Society, Bd. 9, Nr. 4 [PDF, 236kB]

Naderer, Brigitte ORCID logoORCID: https://orcid.org/0000-0002-7256-7941; Rieger, Diana ORCID logoORCID: https://orcid.org/0000-0002-2417-0480; Schulze, Heidi ORCID logoORCID: https://orcid.org/0000-0003-0079-9169 und Rothut, Sophia ORCID logoORCID: https://orcid.org/0000-0003-0990-8034 (2023): Increasing knowledge about cognitive biases: An evaluation study of a radicalization prevention campaign targeted at European adolescents and young adults. In: Journal of Children and Media, Bd. 17, Nr. 4: S. 426-442

Naderer, Brigitte ORCID logoORCID: https://orcid.org/0000-0002-7256-7941; Peter, Christina ORCID logoORCID: https://orcid.org/0000-0002-1949-259X und Karsay, Kathrin ORCID logoORCID: https://orcid.org/0000-0002-0230-9664 (2022): This picture does not portray reality: developing and testing a disclaimer for digitally enhanced pictures on social media appropriate for Austrian tweens and teens. In: Journal of Children and Media, Bd. 16, Nr. 2: S. 149-167

Bouko, Catherine ORCID logoORCID: https://orcid.org/0000-0002-4663-7344; Naderer, Brigitte ORCID logoORCID: https://orcid.org/0000-0002-7256-7941; Rieger, Diana ORCID logoORCID: https://orcid.org/0000-0002-2417-0480; Ostaeyen, Pieter van ORCID logoORCID: https://orcid.org/0000-0002-6691-1988 und Voué, Pierre (2022): Discourse patterns used by extremist Salafists on Facebook: identifying potential triggers to cognitive biases in radicalized content. In: Critical Discourse Studies, Bd. 19, Nr. 3: S. 252-273

Wulf, Tim ORCID logoORCID: https://orcid.org/0000-0002-2671-5106; Naderer, Brigitte ORCID logoORCID: https://orcid.org/0000-0002-7256-7941; Olbermann, Zoe und Hohner, Julian (2022): Finding gold at the end of the rainbowflag? Claim vagueness and presence of emotional imagery as factors to perceive rainbowwashing. In: International Journal of Advertising: S. 1-21

Sikorski, Christian von; Naderer, Brigitte und Brandt, Doreen (2022): Inappropriate? Gay characters affect adults' perceived age appropriateness of animated cartoons. In: Communications : the European Journal of Communication Research (COMM), Bd. 48, Nr. 1: S. 28-42

Evans, Nathaniel J.; Balaban, Delia Cristina; Naderer, Brigitte und Mucundorfeanu, Meda (2022): How the Impact of Social Media Influencer Disclosures Changes over Time Discounting Cues and Exposure Level Can Affect Consumer Attitudes and Purchase Intention. In: Journal of Advertising Research, Bd. 62, Nr. 4: S. 353-366

Winzer, Eva; Naderer, Brigitte; Klein, Simeon; Lercher, Leah und Wakolbinger, Maria (2022): Promotion of Food and Beverages by German-Speaking Influencers Popular with Adolescents on TikTok, YouTube and Instagram. In: International Journal of Environmental Research and Public Health, Bd. 19, Nr. 17, 10911

De Jans, Steffi; Hudders, Liselot; Naderer, Brigitte und De Pauw, Valentina (2022): Impact of Thin-Ideals in Influencer Posts Promoting Healthy vs. Unhealthy Foods on Tweens' Healthy Food Choice Behavior. In: Frontiers in Psychology, Bd. 13, 789069

Naderer, Brigitte (2022): Influencers as political agents? The potential of an unlikely source to motivate political action. In: Communications : the European Journal of Communication Research (COMM), Bd. 48, Nr. 1: S. 93-111

Binder, Alice; Naderer, Brigitte ORCID logoORCID: https://orcid.org/0000-0002-7256-7941 und Matthes, Jörg ORCID logoORCID: https://orcid.org/0000-0001-9408-955X (8. September 2021): Shaping Healthy Eating Habits in Children With Persuasive Strategies: Toward a Typology. In: Frontiers in Public Health, Bd. 9, 676127 [PDF, 446kB]

Spielvogel, Ines; Naderer, Brigitte ORCID logoORCID: https://orcid.org/0000-0002-7256-7941; Binder, Alice und Matthes, Jörg (18. Januar 2021): The Forbidden Reward. The Emergence of Parent-Child Conflicts About Food Over Time and the Influence of Parents' Communication Strategies and Feeding Practices. In: Frontiers in Public Health, Bd. 8, 604702 [PDF, 1MB]

Folkvord, Frans; Naderer, Brigitte; Coates, Anna und Boyland, Emma (2021): Promoting Fruit and Vegetable Consumption for Childhood Obesity Prevention. In: Nutrients, Bd. 14, Nr. 1, 157: S. 1-13 [PDF, 384kB]

Naderer, Brigitte; Peter, Christina und Karsay, Kathrin (2021): This picture does not portray reality: developing and testing a disclaimer for digitally enhanced pictures on social media appropriate for Austrian tweens and teens. In: Journal of Children and Media, Bd. 16, Nr. 2: S. 149-167

Naderer, Brigitte ORCID logoORCID: https://orcid.org/0000-0002-7256-7941; Matthes, Jörg und Schäfer, Stephanie (2021): Effects of disclosing ads on Instagram: the moderating impact of similarity to the influencer. In: International Journal of Advertising, Bd. 40, Nr. 5: S. 686-707 [PDF, 1MB]

Naderer, Brigitte ORCID logoORCID: https://orcid.org/0000-0002-7256-7941; Borchers, Nils S. ORCID logoORCID: https://orcid.org/0000-0001-9600-066X; Wendt, Ruth ORCID logoORCID: https://orcid.org/0000-0003-4864-8394 und Naab, Thorsten ORCID logoORCID: https://orcid.org/0000-0002-2864-9560 (2021): Editorial: Advertising Literacy. How Can Children and Adolescents Deal with Persuasive Messages in a Complex Media Environment? In: MedienPädagogik: Zeitschrift für Theorie und Praxis der Medienbildung, Nr. 43: i-vi [PDF, 247kB]

De Jans, Steffi; Spielvogel, Ines; Naderer, Brigitte ORCID logoORCID: https://orcid.org/0000-0002-7256-7941 und Hudders, Liselot (2021): Digital food marketing to children: How an influencer's lifestyle can stimulate healthy food choices among children. In: Appetite, Bd. 162, Nr. 1, 105182

Naderer, Brigitte und Opree, Suzanna J. (2021): Increasing Advertising Literacy to Unveil Disinformation in Green Advertising. In: Environmental Communication-A Journal of Nature and Culture, Bd. 15, Nr. 7: S. 923-936

Naderer, Brigitte (2021): Advertising Unhealthy Food to Children: on the Importance of Regulations, Parenting Styles, and Media Literacy. In: Current Addiction Reports, Bd. 8, Nr. 1: S. 12-18 [PDF, 326kB]

Naderer, Brigitte; Matthes, Jörg und Schäfer, Stephanie (2021): Effects of disclosing ads on Instagram: the moderating impact of similarity to the influencer. In: International Journal of Advertising, Bd. 40, Nr. 5: S. 686-707

Jans, Steffi de; Spielvogel, Ines; Naderer, Brigitte und Hudders, Liselot (2021): Digital food marketing to children: How an influencer?s lifestyle can stimulate healthy food choices among children. In: Appetite, Bd. 162, 105182

Heiss, Raffael; Naderer, Brigitte und Matthes, Jörg (2021): Healthwashing in high-sugar food advertising: the effect of prior information on healthwashing perceptions in Austria. In: Health Promotion International, Bd. 36, Nr. 4: S. 1029-1038

Bouko, Catherine; Naderer, Brigitte; Rieger, Diana; Ostaeyen, Pieter van und Voue, Pierre (2021): Discourse patterns used by extremist Salafists on Facebook: identifying potential triggers to cognitive biases in radicalized content. In: Critical Discourse Studies, Bd. 19, Nr. 3: S. 252-273

Balaban, Delia C.; Mucundorfeanu, Meda und Naderer, Brigitte (2021): The role of trustworthiness in social media influencer advertising: Investigating users' appreciation of advertising transparency and its effects. In: Communications-European Journal of Communication Research, Bd. 47, Nr. 3: S. 395-421

Mayrhofer, Mira; Naderer, Brigitte ORCID logoORCID: https://orcid.org/0000-0002-7256-7941 und Binder, Alice (2020): Unhealthy Fun: Food and Beverage References in Comedy Series. In: Journalism & Mass Communication Quarterly, Bd. 97, Nr. 1: S. 257-277

Spielvogel, Ines; Naderer, Brigitte ORCID logoORCID: https://orcid.org/0000-0002-7256-7941 und Matthes, Jörg ORCID logoORCID: https://orcid.org/0000-0001-9408-955X (2020): Again and again: exploring the influence of disclosure repetition on children’s cognitive processing of product placement. In: International Journal of Advertising, Bd. 39, Nr. 5: S. 611-630

Naderer, Brigitte ORCID logoORCID: https://orcid.org/0000-0002-7256-7941; Seiffert-Brockmann, Jens; Matthes, Jörg und Einwiller, Sabine (2020): Native and embedded advertising formats: Tensions between a lucrative marketing strategy and consumer fairness. In: Communications, Bd. 45, Nr. 3: S. 273-281 [PDF, 166kB]

Naderer, Brigitte ORCID logoORCID: https://orcid.org/0000-0002-7256-7941; Binder, Alice ORCID logoORCID: https://orcid.org/0000-0003-3266-8614; Matthes, Jörg und Mayrhofer, Mira (2020): Healthy, sweet, brightly colored, and full of vitamins: cognitive and affective persuasive cues of food placements and children’s healthy eating behavior. In: International Journal of Advertising, Bd. 39, Nr. 7: S. 1012-1030

Naderer, Brigitte ORCID logoORCID: https://orcid.org/0000-0002-7256-7941; Binder, Alice; Matthes, Jörg ORCID logoORCID: https://orcid.org/0000-0001-9408-955X; Spielvogel, Ines und Forrai, Michaela (2020): Food as an eye-catcher. An eye-tracking study on Children's attention to healthy and unhealthy food presentations as well as non-edible objects in audiovisual media. In: Pediatric Obesity, Bd. 15, Nr. 3, e12591 [PDF, 481kB]

Mayrhofer, Mira; Matthes, Jörg; Einwiller, Sabine und Naderer, Brigitte ORCID logoORCID: https://orcid.org/0000-0002-7256-7941 (2020): User generated content presenting brands on social media increases young adults’ purchase intention. In: International Journal of Advertising, Bd. 39, Nr. 1: S. 166-186

Spielvogel, Ines; Naderer, Brigitte; Matthes, Jörg und Obereder, Agnes (2020): „Unterstützt durch Produktplatzierung“: Die Perspektive der Eltern gegenüber Regulierungsmaßnahmen für eingebettete Werbeformen in Film und Fernsehen. In: Scm Studies in Communication and Media, Bd. 9, Nr. 2: S. 308-340

Binder, Alice; Naderer, Brigitte; Matthes, Jörg und Spielvogel, Ines (2020): Fiction is Sweet. The Impact of Media Consumption on the Development of Children's Nutritional Knowledge and the Moderating Role of Parental Food-Related Mediation. A Longitudinal Study. In: Nutrients, Bd. 12, Nr. 5, 1478

Binder, Alice; Naderer, Brigitte und Matthes, Jörg (2020): A "Forbidden Fruit Effect": An Eye-Tracking Study on Children's Visual Attention to Food Marketing. In: International Journal of Environmental Research and Public Health, Bd. 17, Nr. 6, 1859

Naderer, Brigitte; Heiss, Raffael und Matthes, Jörg (2020): The skilled and the interested: How personal curation skills increase or decrease exposure to political information on social media. In: Journal of Information Technology & Politics, Bd. 17, Nr. 4: S. 452-460

Naderer, Brigitte; Matthes, Jörg und Bintinger, Simone (2020): It is just a spoof: spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation. In: International Journal of Advertising, Bd. 40, Nr. 1: S. 106-123

Spielvogel, Ines; Naderer, Brigitte und Matthes, Jörg (2020): Disclosing product placement in audiovisual media services: a practical and scientific perspective on the implementation of disclosures across the European Union. In: International Journal of Advertising, Bd. 40, Nr. 1: S. 5-25

Binder, Alice; Naderer, Brigitte und Matthes, Jörg (2020): The effects of gain- and loss-framed nutritional messages on children's healthy eating behaviour. In: Public Health Nutrition, Bd. 23, Nr. 10, PII S1368980019004683: S. 1726-1734

Binder, Alice; Naderer, Brigitte und Matthes, Jörg (2020): Experts, peers, or celebrities? The role of different social endorsers on children's fruit choice. In: Appetite, Bd. 155, 104821

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