Qualität aus Sicht der Nutzer: Welchen Einfluss haben Nachrichtenmarken und Verbreitungswege auf die Wahrnehmung journalistischer Beiträge?

Schulze, Jonas (22. July 2020): Qualität aus Sicht der Nutzer: Welchen Einfluss haben Nachrichtenmarken und Verbreitungswege auf die Wahrnehmung journalistischer Beiträge? Eine quantitative Studie. Master of Arts, Faculty of Social Sciences, Ludwig-Maximilians-Universität München.

Abstract

This work investigates the extent to which external factors such as the brand or the distribution channel influence the quality perceptions of news users. To this end, a series of 2x2 experiments was conducted (N = 158) in which the participants were asked to rate five news items from the political, health, media, digital and economic sector. The design of the items was manipulated in such a way that four versions of each item were created, which differed in terms of news brand and distribution channel (social media or website of a provider). Subsequently, the participants were confronted with randomly selected versions of the texts and videos. Two methods were used to collect the data: firstly, the generic quality rating of the participants was queried using a seven-level answer scale and secondly, the answers to five sub-questions were combined to form a Likert scale. The participants' ratings were recorded electronically and evaluated using statistical methods. The results of the experiment strongly suggest that both the media brand and the distribution channel influence the normative ratings. Especially the news brand seems to be a significant heuristic for many people. The analysis of the access paths revealed a correlation between media usage habits and the participants' perception of quality.

• Item Type: LMU Munich: Thesis
• Keywords: quality perception; journalism; social media; media brand
• Faculties: Social Sciences > Communication > Academic Theses > Audience and Reception Research; Social Sciences > Communication > Academic Theses > Media Use; Social Sciences > Communication > Academic Theses > Journalism; Social Sciences > Communication > Academic Theses > Media Content
• Institut or Department: Institut für Kommunikationswissenschaft und Medienforschung
• Subjects: 000 Computer science, information and general works > 070 News media, journalism and publishing
• Language: German