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Gruppiert nach: Dokumententyp |
Veröffentlichungsdatum
Anzahl der Publikationen: 5
2019
Baum, Daniela; Spann, Martin 
ORCID: https://orcid.org/0000-0003-4645-3913; Füller, Johann und Thürridl, Carina
(2019):
The impact of social media campaigns on the success of new product introductions.
In: Journal of Retailing and Consumer Services, Bd. 50: S. 289-297
ORCID: https://orcid.org/0000-0003-4645-3913; Füller, Johann und Thürridl, Carina
(2019):
The impact of social media campaigns on the success of new product introductions.
In: Journal of Retailing and Consumer Services, Bd. 50: S. 289-297
2015
Baum, Daniela
(2015):
Consumer Reviews and Social Media Marketing.
Electronic commerce&digital markets, Bd. 2. 1st edition. Berlin: epubli Verlag.
2014
Baum, Daniela und Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913
(2014):
The Interplay Between Online Consumer Reviews and Recommender Systems: An Experimental Analysis.
In: International Journal of Electronic Commerce, Bd. 19, Nr. 1: S. 129-162
ORCID: https://orcid.org/0000-0003-4645-3913
(2014):
The Interplay Between Online Consumer Reviews and Recommender Systems: An Experimental Analysis.
In: International Journal of Electronic Commerce, Bd. 19, Nr. 1: S. 129-162
2013
Baum, Daniela; Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913; Füller, Johann und Pedit, Torsten
(2013):
Social Media Campaigns for New Product Introductions.
21st European Conference on Information Systems, Utrecht, The Netherlands, 05.06. - 08.06.2013.
Proceedings of the 21st European Conference on Information Systems (ECIS 2013).
ORCID: https://orcid.org/0000-0003-4645-3913; Füller, Johann und Pedit, Torsten
(2013):
Social Media Campaigns for New Product Introductions.
21st European Conference on Information Systems, Utrecht, The Netherlands, 05.06. - 08.06.2013.
Proceedings of the 21st European Conference on Information Systems (ECIS 2013).
2011
Baum, Daniela und Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913
(2011):
Experimentelle Forschung im Marketing: Entwicklung und zukünftige Chancen.
In: Marketing: Zeitschrift für Forschung und Praxis (ZFP), Bd. 33, Nr. 3: S. 179-191
ORCID: https://orcid.org/0000-0003-4645-3913
(2011):
Experimentelle Forschung im Marketing: Entwicklung und zukünftige Chancen.
In: Marketing: Zeitschrift für Forschung und Praxis (ZFP), Bd. 33, Nr. 3: S. 179-191