|
Eine Ebene nach oben |
Gruppiert nach:
Dokumententyp
| Veröffentlichungsdatum
Anzahl der Publikationen: 7
Zeitschriftenartikel
Hufnagel, Gerrit; Schwaiger, Manfred 
ORCID: https://orcid.org/0000-0003-0132-4560 und Weritz, Louisa ORCID: https://orcid.org/0000-0003-2120-4304
(April 2022):
Seeking the perfect price: Consumer responses to personalized price discrimination in e-commerce.
In: Journal of Business Research, Bd. 143: S. 346-365
ORCID: https://orcid.org/0000-0003-0132-4560 und Weritz, Louisa ORCID: https://orcid.org/0000-0003-2120-4304
(April 2022):
Seeking the perfect price: Consumer responses to personalized price discrimination in e-commerce.
In: Journal of Business Research, Bd. 143: S. 346-365
Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560; Witmaier, Alexander; Morath, Tobias und Hufnagel, Gerrit
(2021):
Drivers of Corporate Reputation and Its Differential Impact on Customer Loyalty.
In: Marketing ZFP, Bd. 43, Nr. 4: S. 3-27
ORCID: https://orcid.org/0000-0003-0132-4560; Witmaier, Alexander; Morath, Tobias und Hufnagel, Gerrit
(2021):
Drivers of Corporate Reputation and Its Differential Impact on Customer Loyalty.
In: Marketing ZFP, Bd. 43, Nr. 4: S. 3-27
Konferenzbeitrag
Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560; Witmaier, Alexander; Morath, Tobias und Hufnagel, Gerrit
(2020):
Drivers of Corporate Reputation and Its Differential Impact on Customer Loyalty.
AMA Winter Academic Conference, San Diego, CA, 14-16 February 2020.
Lukas, Bryan und Ferrell, O. C. (Hrsg.):
In: Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020,
Bd. 31
Chicago, IL, USA: American Marketing Association.
MPM-3
ORCID: https://orcid.org/0000-0003-0132-4560; Witmaier, Alexander; Morath, Tobias und Hufnagel, Gerrit
(2020):
Drivers of Corporate Reputation and Its Differential Impact on Customer Loyalty.
AMA Winter Academic Conference, San Diego, CA, 14-16 February 2020.
Lukas, Bryan und Ferrell, O. C. (Hrsg.):
In: Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020,
Bd. 31
Chicago, IL, USA: American Marketing Association.
MPM-3
Hufnagel, Gerrit und Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560
(2019):
Data Privacy in the Health Insurance Industry – Investigating the Role of Privacy Statement Reading Ease and Data Control.
2019 Association for Marketing & Health Care Research (AMHCR) Conference, Jackson Hole-Wyoming, USA, February 27th - March 2nd, 2019.
ORCID: https://orcid.org/0000-0003-0132-4560
(2019):
Data Privacy in the Health Insurance Industry – Investigating the Role of Privacy Statement Reading Ease and Data Control.
2019 Association for Marketing & Health Care Research (AMHCR) Conference, Jackson Hole-Wyoming, USA, February 27th - March 2nd, 2019.
Hufnagel, Gerrit und Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560
(2019):
Increasing price transparency to mitigate consumers’ negative responses to personalized price discrimination.
33rd Annual Australian & New Zealand Academy of Management Conference, Cairns, Queensland, 3–6 December 2019.
In: Wicked Solutions to Wicked Problems. The Challenges Facing Management Research and Practice,
S. 1245
ORCID: https://orcid.org/0000-0003-0132-4560
(2019):
Increasing price transparency to mitigate consumers’ negative responses to personalized price discrimination.
33rd Annual Australian & New Zealand Academy of Management Conference, Cairns, Queensland, 3–6 December 2019.
In: Wicked Solutions to Wicked Problems. The Challenges Facing Management Research and Practice,
S. 1245
Hufnagel, Gerrit; Morath, Tobias und Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560
(2018):
Effective Communication of Customer Feedback Metrics – How Companies Can Attract New Customers to Grow.
2018 Global Marketing Conference, Tokyo, Japan, July 19 - 22, 2018.
In: Proceedings,
ORCID: https://orcid.org/0000-0003-0132-4560
(2018):
Effective Communication of Customer Feedback Metrics – How Companies Can Attract New Customers to Grow.
2018 Global Marketing Conference, Tokyo, Japan, July 19 - 22, 2018.
In: Proceedings,
Andere
Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560 und Hufnagel, Gerrit
(Februar 2018):
[Gutachten] Handel und elektronische Bezahlsysteme.
München,
ORCID: https://orcid.org/0000-0003-0132-4560 und Hufnagel, Gerrit
(Februar 2018):
[Gutachten] Handel und elektronische Bezahlsysteme.
München,