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Springe zu: Zeitschriftenartikel | Konferenzbeitrag
Anzahl der Publikationen: 9
Zeitschriftenartikel
Kong, Hyun Min; Witmaier, Alexander und Ko, Eunju
(Juli 2021):
Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands.
In: Journal of Business Research, Bd. 131: S. 640-651
Schwaiger, Manfred 
ORCID: https://orcid.org/0000-0003-0132-4560; Witmaier, Alexander; Morath, Tobias und Hufnagel, Gerrit
(2021):
Drivers of Corporate Reputation and Its Differential Impact on Customer Loyalty.
In: Marketing ZFP, Bd. 43, Nr. 4: S. 3-27
ORCID: https://orcid.org/0000-0003-0132-4560; Witmaier, Alexander; Morath, Tobias und Hufnagel, Gerrit
(2021):
Drivers of Corporate Reputation and Its Differential Impact on Customer Loyalty.
In: Marketing ZFP, Bd. 43, Nr. 4: S. 3-27
Konferenzbeitrag
Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560; Witmaier, Alexander; Morath, Tobias und Hufnagel, Gerrit
(2020):
Drivers of Corporate Reputation and Its Differential Impact on Customer Loyalty.
AMA Winter Academic Conference, San Diego, CA, 14-16 February 2020.
Lukas, Bryan und Ferrell, O. C. (Hrsg.):
In: Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020,
Bd. 31
Chicago, IL, USA: American Marketing Association.
MPM-3
ORCID: https://orcid.org/0000-0003-0132-4560; Witmaier, Alexander; Morath, Tobias und Hufnagel, Gerrit
(2020):
Drivers of Corporate Reputation and Its Differential Impact on Customer Loyalty.
AMA Winter Academic Conference, San Diego, CA, 14-16 February 2020.
Lukas, Bryan und Ferrell, O. C. (Hrsg.):
In: Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020,
Bd. 31
Chicago, IL, USA: American Marketing Association.
MPM-3
Witmaier, Alexander
(2018):
Corporate Branding and Spillover Effects: The Role of Product Brands in Brand Equity Leverage and Dilution.
2018 AIM Conference, Bengaluru, 2018.
In: Proceedings of the 2018 AIM Conference, Bengaluru,
Kong, Hyun Min; Witmaier, Alexander und Ko, Eunju
(2018):
How Social Media Communication Affects Mass vs. Luxury Fashion Brands' Sustainable Marketing: A Cross Cultural Study between Korea and Germany.
Proceedings of the 2018 Global Marketing Conference, Tokyo, Japan, Tokyo, Japan, July 19 - 22, 2018.
Witmaier, Alexander
(2018):
Brand Equity: A Longitudinal Analysis of Mindset Metrics with Panel Data.
Proceedings of the 2018 Global Marketing Conference, Tokyo, Japan, Tokyo, Japan, July 19 - 22, 2018.
Lee, J. E. und Witmaier, Alexander
(2018):
Parasocial Relationships with Shopping Hosts: How Teleshopping Apps Affect Purchase Intention.
Proceedings of the 2018 Global Marketing Conference, Tokyo, Japan, Tokyo, Japan, July 19 - 22, 2018.
Witmaier, Alexander
(2018):
Corporate Branding and Spillover Effects: The Role of Product Brands in Brand Equity Leverage and Dilution.
Proceedings of the 2018 Global Marketing Conference, Tokyo, Japan, Tokyo, Japan, July 19 - 22, 2018.
Witmaier, Alexander
(2018):
Corporate Branding and Spillover Effects: The Role of Product Brands in Brand Equity Leverage and Dilution.
Summer AMA Conference 2017, San Francisco, California, USA, 4 – 6 August 2017.
Haws, Kelly L.; Houston, Mark B. und Noble, Charles H. (Hrsg.):
In: Summer AMA Conference 2017. Innovation & Sustainability in Marketing,
B3