Logo Logo

Publications by Raithel, Sascha

Up a level
Export as [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | Date
Number of items: 1.

Conference or Workshop Item

Hausmann, Maximilian G.; Eberhardt, Johanna E.; Raithel, Sascha; Schwaiger, Manfred (2017): The Interplay of Consumer Engagement in Social Media and Brand Favorability. Winter Marketing Academic Conference, February 17-19, 2017, Orlando, Florida, USA.

This list was generated on Mon Nov 18 06:11:32 2019 CET.