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Veröffentlichungsdatum
Anzahl der Publikationen: 7
2023
Völckner, Franziska; Spann, Martin 
ORCID: https://orcid.org/0000-0003-4645-3913; Sattler, Henrik; Schwerdtfeger, Rouven; Hennig-Thurau, Thorsten und Hirche, Martin
(2023):
Applying option thinking to value experiential marketing content.
In: Journal of Media Economics, Bd. 35, Nr. 1-2: S. 1-27
ORCID: https://orcid.org/0000-0003-4645-3913; Sattler, Henrik; Schwerdtfeger, Rouven; Hennig-Thurau, Thorsten und Hirche, Martin
(2023):
Applying option thinking to value experiential marketing content.
In: Journal of Media Economics, Bd. 35, Nr. 1-2: S. 1-27
2017
Bekk, Magdalena; Spörrle, Matthias; Völckner, Franziska; Spieß, Erika und Woschée, Ralph
(Dezember 2017):
What is not beautiful should match: how attractiveness similarity affects consumer responses to advertising.
In: Marketing Letters, Bd. 28, Nr. 4: S. 509-522
2015
Becker, Jan-Michael; Ringle, Christian M.; Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268 und Völckner, Franziska
(2015):
How collinearity affects mixture regression results.
In: Marketing Letters, Bd. 26, Nr. 4: S. 643-659
ORCID: https://orcid.org/0000-0002-5424-4268 und Völckner, Franziska
(2015):
How collinearity affects mixture regression results.
In: Marketing Letters, Bd. 26, Nr. 4: S. 643-659
2013
Theysohn, Sven; Klein, Kristina; Völckner, Franziska und Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913
(2013):
Dual effect-based market segmentation and price optimization.
In: Journal of Business Research, Bd. 66, Nr. 4: S. 480-488
ORCID: https://orcid.org/0000-0003-4645-3913
(2013):
Dual effect-based market segmentation and price optimization.
In: Journal of Business Research, Bd. 66, Nr. 4: S. 480-488
2012
Völckner, Franziska; Rühle, Alexander und Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913
(2012):
To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price.
In: Marketing Letters, Bd. 23, Nr. 3: S. 719-730
ORCID: https://orcid.org/0000-0003-4645-3913
(2012):
To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price.
In: Marketing Letters, Bd. 23, Nr. 3: S. 719-730
2009
Rühle, Alexander; Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913 und Völckner, Franziska
(2009):
The Impact of Partitioned Pricing on the Informational Effect of Price.
38th European Marketing Academy Conference, Nantes, France, 26.05. - 29.05.2009.
Proceedings of the 38th European Marketing Academy Conference (EMAC 2009).
ORCID: https://orcid.org/0000-0003-4645-3913 und Völckner, Franziska
(2009):
The Impact of Partitioned Pricing on the Informational Effect of Price.
38th European Marketing Academy Conference, Nantes, France, 26.05. - 29.05.2009.
Proceedings of the 38th European Marketing Academy Conference (EMAC 2009).
2006
Theysohn, Sven; Völckner, Franziska und Spann, Martin ORCID: https://orcid.org/0000-0003-4645-3913
(2006):
Pricing Decisions When Price Signals Quality.
35th European marketing Academy Conference, Athens Greece, 13.05. - 26.05.2006.
Proceedings of the 35th European Marketing Academy Conference (EMAC 2006).
ORCID: https://orcid.org/0000-0003-4645-3913
(2006):
Pricing Decisions When Price Signals Quality.
35th European marketing Academy Conference, Athens Greece, 13.05. - 26.05.2006.
Proceedings of the 35th European Marketing Academy Conference (EMAC 2006).