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Publications by Völckner, Franziska

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Journal article

Bekk, Magdalena; Spörrle, Matthias; Völckner, Franziska; Spieß, Erika; Woschée, Ralph (December 2017): What is not beautiful should match: how attractiveness similarity affects consumer responses to advertising. In: Marketing Letters, Vol. 28, No. 4: pp. 509-522

This list was generated on Thu Sep 19 06:54:15 2019 CEST.