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Gruppiert nach: Dokumententyp | Veröffentlichungsdatum
Anzahl der Publikationen: 15

Zeitschriftenartikel

Molitor, Dominik ORCID logoORCID: https://orcid.org/0000-0002-8233-4308; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Ghose, Anindya ORCID logoORCID: https://orcid.org/0000-0002-6499-8944 und Reichhart, Philipp (2024): Mobile Push vs. Pull Targeting and Geo-Conquesting. In: Information Systems Research [Forthcoming] [PDF, 2MB]

Molitor, Dominik; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Ghose, Anindya und Reichhart, Philipp (2020): Effectiveness of Location-Based Advertising and the Impact of Interface Design. In: Journal of Management Information Systems, Bd. 37, Nr. 2: S. 431-456

Tyufekchieva, Vesela und Reichhart, Philipp (2018): Factors influencing the forwarding behaviour of mobile phone users in the context of mobile advertising in Europe. In: International Journal of Mobile Communications, Bd. 16, Nr. 2: S. 209-226

Römer, Benedikt; Reichhart, Philipp und Picot, Arnold (2015): Smart energy for Robinson Crusoe: an empirical analysis of the adoption of IS-enhanced electricity storage systems. In: Electronic Markets, Bd. 25, Nr. 1: S. 47-60

Pescher, Christian; Reichhart, Philipp und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2014): Consumer Decision-making Processes in Mobile Viral Marketing Campaigns. In: Journal of Interactive Marketing, Bd. 28, Nr. 1: S. 43-54

Reichhart, Philipp (2014): Identifying factors influencing the customers purchase behaviour due to location-based promotions. In: International Journal of Mobile Communications, Bd. 12, Nr. 6: S. 642

Reichhart, Philipp; Pescher, Christian und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2013): A comparison of the effectiveness of e-mail coupons and mobile text message coupons for digital products. In: Electronic Markets, Bd. 23, Nr. 3: S. 217-225

Reichhart, Philipp (2012): Analysing the effects of mobile advertising on consumers' memory. In: International Journal of Electronic Business, Bd. 10, Nr. 2: S. 101-119

Römer, Benedikt; Reichhart, Philipp; Kranz, Johann und Picot, Arnold (2012): The role of smart metering and decentralized electricity storage for smart grids: The importance of positive externalities. In: Energy Policy, Bd. 50: S. 486-495

Buchbeitrag

Dommick, Dominik und Reichhart, Philipp (2017): Payback – Der heilige Gral oder wie Smartphones den Handel revolutionieren. In: Hierl, Ludwig (Hrsg.): Mobile Payment. Grundlagen – Strategien – Praxis. Wiesbaden: Springer Gabler. S. 267-281

Römer, Benedikt; Reichhart, Philipp; Kranz, Johann J. und Picot, Arnold (2012): Challenges for Business Development in the Field of Smart Grids. In: Noam, Eli M.; Pupillo, Lorenzo Maria und Kranz, Johann J. (Hrsg.): Broadband Networks, Smart Grids and Climate Change. New York, NY: Springer. S. 135-155

Konferenzbeitrag

Molitor, Dominik; Zubcsek, Peter Pal; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Reichhart, Philipp (2019): The Interplay of Retargeting and Location Revisits in Location-Based Advertising. 40th International Conference on Information Systems, Munich, Germany, 15.12. - 18.12.2019. ICIS 2019 Proceedings. 4

Molitor, Dominik; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Reichhart, Philipp und Ghose, Anindya (2018): Measuring The Effectiveness of Location-Based Mobile Push vs. Pull Targeting. 39th International Conference on Information Systems, San Francisco, California, USA, 13.12. - 16.12.2018. ICIS 2018 Proceedings. 13

Molitor, Dominik; Reichhart, Philipp und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2017): Location-Based Advertising and Contextual Mobile Targeting. 37th International Conference on Information Systems (ICIS 2016), Dublin, Ireland, 11-14 December 2016. In: Proceedings of the 37th International Conference on Information Systems (ICIS 2016), Red Hook, NY: Curran Associates, Inc..

Römer, Benedikt; Reichhart, Philipp; Kranz, Johann ORCID logoORCID: https://orcid.org/0000-0003-3722-027X und Picot, Arnold (2011): Relying on storage or ICT? How to maintain low voltage grids' stability with an increasing feed-in of fluctuating renewable energy sources PDF Logo. 22nd European Regional Conference of the International Telecommunications Society (ITS), Budapest, Hungary, 18th-21st September. In: 22nd European Regional Conference of the International Telecommunications Society (ITS): "Innovative ICT Applications - Emerging Regulatory, Economic and Policy Issues, Calgary: International Telecommunications Society (ITS).

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