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Anzahl der Publikationen: 181

2024

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Adler, Susanne J. ORCID logoORCID: https://orcid.org/0000-0002-3211-6871; Rau, Lea ORCID logoORCID: https://orcid.org/0000-0003-0720-5909 und Schmitt, Bernd (Juni 2024): Using large language models to generate silicon samples in consumer and marketing research: Challenges, opportunities, and guidelines. In: Psychology & Marketing, Bd. 41, Nr. 6: S. 1254-1270 [PDF, 3MB]

Hair, Joe F.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M.; Sharma, Pratyush N. und Liengaard, Benjamin Dybro (2024): Going beyond the untold facts in PLS–SEM and moving forward. In: European Journal of Marketing, Bd. 58, Nr. 13: S. 81-106

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Richter, Nicole F. ORCID logoORCID: https://orcid.org/0000-0002-1278-176X; Hauff, Sven ORCID logoORCID: https://orcid.org/0000-0002-4706-4533 und Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804 (2024): Combined importance–performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS–SEM): a SmartPLS 4 tutorial. In: Journal of Marketing Analytics [Forthcoming]

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Adler, Susanne J. ORCID logoORCID: https://orcid.org/0000-0002-3211-6871; Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804; Cho, Gyeongcheol ORCID logoORCID: https://orcid.org/0000-0002-9237-0388; Diamantopoulos, Adamantios ORCID logoORCID: https://orcid.org/0000-0001-5537-717X; Hwang, Heungsun ORCID logoORCID: https://orcid.org/0000-0002-5057-7479 und Liengaard, Benjamin D. ORCID logoORCID: https://orcid.org/0000-0002-1657-3108 (2024): Same model, same data, but different outcomes: Evaluating the impact of method choices in structural equation modeling. In: Journal of Product Innovation Management [PDF, 1MB]

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Moisescu, Ovidiu-Ioan (2024): Quantifying uncertainty in PLS-SEM-based mediation analyses. In: Journal of Marketing Analytics, Bd. 12, Nr. 1: S. 87-96 [PDF, 823kB]

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Liu, Yide (2024): Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM). In: Journal of Marketing Analytics, Bd. 12, Nr. 1: S. 1-5 [PDF, 529kB]

Hair, Joseph F.; Sharma, Pratyush N.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M. und Liengaard, Benjamin D. (2024): The shortcomings of equal weights estimation and the composite equivalence index in PLS-SEM. In: European Journal of Marketing, Bd. 58, Nr. 13: S. 30-55 [PDF, 2MB]

Hollebeek, Linda D. ORCID logoORCID: https://orcid.org/0000-0002-1282-0319; Menidjel, Choukri ORCID logoORCID: https://orcid.org/0000-0001-8510-800X; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Jansson, Johan ORCID logoORCID: https://orcid.org/0000-0003-2593-9439 und Urbonavicius, Sigitas ORCID logoORCID: https://orcid.org/0000-0003-4176-2573 (2024): Engaging consumers through artificially intelligent technologies. Systematic review, conceptual model, and further research. In: Psychology & Marketing, Bd. 41, Nr. 4: S. 880-898 [PDF, 2MB]

Hauff, Sven ORCID logoORCID: https://orcid.org/0000-0002-4706-4533; Richter, Nicole Franziska ORCID logoORCID: https://orcid.org/0000-0002-1278-176X; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804 (2024): Importance and performance in PLS-SEM and NCA: Introducing the combined importance-performance map analysis (cIPMA). In: Journal of Retailing and Consumer Services, Bd. 78, 103723 [PDF, 3MB]

2023

Ingenhoff, Diana; Richner, Dominique und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (15. November 2023): New Insights for Public Diplomacy Using PLS-SEM to Analyze the Polyphony of Voices: Value Drivers of the Country Image in Western European and BRICS Countries. In: Latan, H.; Hair jr., H. und Noonan, R. (Hrsg.): Partial Least Squares Path Modeling. 2. edition. Cham: Springer Nature. S. 301-327

Sitar-Taut, Dan-Andrei ORCID logoORCID: https://orcid.org/0000-0001-5360-3874; Mican, Daniel; Frömbling, Lena ORCID logoORCID: https://orcid.org/0000-0001-9185-7314 und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (Juni 2023): Digital Socialligators? Social Media-Induced Perceived Support During the Transition to the COVID-19 Lockdown. In: Social Science Computer Review, Bd. 41, Nr. 3: S. 748-767

Cho, Gyeongcheol; Kim, Sunmee; Lee, Jonathan; Hwang, Heungsun; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Ringle, Christian M. (30. Mai 2023): A comparative study of the predictive power of component-based approaches to structural equation modeling. In: European Journal of Marketing, Bd. 57, Nr. 6: S. 1641-1661

Hwang, Heungsun; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Cho, Gyeongcheol; Choo, Hosung und Ringle, Christian M. (16. März 2023): A primer on integrated generalized structured component analysis. In: European Business Review, Bd. 35, Nr. 3: S. 261-284

Becker, Jan-Michael; Cheah, Jun-Hwa; Gholamzade, Rasoul; Ringle, Christian M. und Sarstedt, Marko (2023): PLS-SEM's Most Wanted Guidance. In: International Journal of Contemporary Hospitality Management, Bd. 35, Nr. 1: S. 321-346

Ringle, Christian M.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Sinkovics, Noemi ORCID logoORCID: https://orcid.org/0000-0002-5143-6870 und Sinkovics, Rudolf R. (2023): A perspective on using partial least squares structural equation modelling in data articles. In: Data in Brief, Bd. 48, 109074

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M. und Iuklanov, Denis (2023): Antecedents and consequences of corporate reputation: A dataset. In: Data in Brief, Bd. 48, 109079

Hollebeek, Linda D. ORCID logoORCID: https://orcid.org/0000-0002-1282-0319; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Menidjel, Choukri ORCID logoORCID: https://orcid.org/0000-0001-8510-800X; Sprott, David E. und Urbonavicius, Sigitas (2023): Hallmarks and potential pitfalls of customer‐ and consumer engagement scales: A systematic review. In: Psychology & Marketing, Bd. 40, Nr. 6: S. 1043-1262 [PDF, 877kB]

Rigdon, Edward E. ORCID logoORCID: https://orcid.org/0000-0003-4904-3952; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Moisescu, Ovidiu‐Ioan ORCID logoORCID: https://orcid.org/0000-0003-0097-5660 (2023): Quantifying model selection uncertainty via bootstrapping and Akaike weights. In: International Journal of Consumer Studies, Bd. 47, Nr. 4: S. 1596-1608 [PDF, 1MB]

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Hair, Joseph F. und Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804 (2023): “PLS-SEM: indeed a silver bullet” – retrospective observations and recent advances. In: Journal of Marketing Theory and Practice, Bd. 31, Nr. 3: S. 261-275

Richter, Nicole Franziska; Hauff, Sven; Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Kolev, Aleksandar E. und Schubring, Sandra (2023): How to Apply Necessary Condition Analysis in PLS-SEM. In: Latan, Hengky; Hair, Joseph F. und Noonan, Richard (Hrsg.): Partial Least Squares Path Modeling: Basic Concepts, Methodological Issues and Applications. 2nd ed.. Cham, Switzerland: Springer.

Adler, Susanne Jana ORCID logoORCID: https://orcid.org/0000-0002-3211-6871; Schöniger, Martina Katharina ORCID logoORCID: https://orcid.org/0000-0003-1945-0899; Lichters, Marcel ORCID logoORCID: https://orcid.org/0000-0002-3710-2292 und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2023): Forty years of context effect research in marketing: a bibliometric analysis. In: Journal of Business Economics, Bd. 94: S. 437-466 [PDF, 2MB]

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Imschloss, Monika und Adler, Susanne ORCID logoORCID: https://orcid.org/0000-0002-3211-6871 (2023): Multisensory Design of Retail Environments. Vision, Sound, and Scent. Wiesbaden: Springer.

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Moldovanu, Vladimir und Pauli, Stephan (2023): Creating a Retail Multiverse. The Case of KARE´s City Studio. In: transfer 04/2023 – Zeitschrift für Kommunikation und Markenmanagement,, Bd. 69, Nr. 4: S. 53-58

2022

Rigdon, Edward E. und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (12. September 2022): Accounting for Uncertainty in the Measurement of Unobservable Marketing Phenomena. In: Review of Marketing Research, Bd. 19: S. 53-73

Sharma, Pratyush N.; Liengaard, Benjamin D.; Hair, Joseph F.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Ringle, Christian M. (14. Juli 2022): Predictive model assessment and selection in composite-based modeling using PLS-SEM: extensions and guidelines for using CVPAT. In: European Journal of Marketing

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Wecke, Bernhard (2022): Skalierung von KI im Marketing und die neue Rolle des CMO. 1. Wiesbaden: Springer Gabler.

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Danks, Nicholas P. ORCID logoORCID: https://orcid.org/0000-0001-6902-2708 (2022): Prediction in HRM research–A gap between rhetoric and reality. In: Human Resource Management Journal, Bd. 32, Nr. 2: S. 485-513 [PDF, 4MB]

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Radomir, Lăcrămioara; Moisescu, Ovidiu Ioan und Ringle, Christian M. (2022): Latent class analysis in PLS-SEM: A review and recommendations for future applications. In: Journal of Business Research, Bd. 138: S. 398-407

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Imschloss, Monika und Adler, Susanne ORCID logoORCID: https://orcid.org/0000-0002-3211-6871 (2022): Multisensorisches Design von Verkaufsumgebungen. Sehen, Hören, Riechen. Wiesbaden: Springer Gabler.

Basco, Rodrigo ORCID logoORCID: https://orcid.org/0000-0002-0168-2272; Hair, Joseph F.; Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804 und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2022): Advancing family business research through modeling nonlinear relationships: Comparing PLS-SEM and multiple regression. In: Journal of Family Business Strategy, Bd. 13, Nr. 3, 100457

Cho, Gyeongcheol ORCID logoORCID: https://orcid.org/0000-0002-9237-0388; Hwang, Heungsun ORCID logoORCID: https://orcid.org/0000-0002-5057-7479; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804 (2022): A Prediction-Oriented Specification Search Algorithm for Generalized Structured Component Analysis. In: Structural Equation Modeling: A Multidisciplinary Journal, Bd. 29, Nr. 4: S. 611-619

Cho, Gyeongcheol ORCID logoORCID: https://orcid.org/0000-0002-9237-0388; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Hwang, Heungsun ORCID logoORCID: https://orcid.org/0000-0002-5057-7479 (2022): A comparative evaluation of factor‐ and component‐based structural equation modelling approaches under (in)correct construct representations. In: British Journal of Mathematical and Statistical Psychology, Bd. 75, Nr. 2: S. 220-251

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Hair, Joseph F.; Pick, Mandy ORCID logoORCID: https://orcid.org/0000-0003-2336-6569; Liengaard, Benjamin D. ORCID logoORCID: https://orcid.org/0000-0002-1657-3108; Radomir, Lăcrămioara ORCID logoORCID: https://orcid.org/0000-0001-9479-9260 und Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804 (2022): Progress in partial least squares structural equation modeling use in marketing research in the last decade. In: Psychology & Marketing, Bd. 39, Nr. 5: S. 1035-1064

Cho, Gyeongcheol; Schlaegel, Christopher; Hwang, Heungsun; Choi, Younyoung; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Ringle, Christian M. (2022): Integrated Generalized Structured Component Analysis. On the Use of Model Fit Criteria in International Management Research. In: Management International Review, Bd. 62, Nr. 4: S. 569-609

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2022): Optimiertes Babymanagement. Den Elternalltag mit betriebswirtschaftlichen Methoden perfektionieren. Bd. 165. 3. Auflage. Wiesbaden: Springer.

Sarstedt, Marko; Hair, Joseph F. und Ringle, Christian M. (2022): PLS-SEM: indeed a silver bullet - retrospective observations and recent advances. In: Journal of Marketing Theory and Practice, Bd. 31, Nr. 3: S. 261-275

Cho, Gyeongcheol; Kim, Sunmee; Lee, Jonathan; Hwang, Heungsun; Sarstedt, Marko und Ringle, Christian M. (2022): A comparative study of the predictive power of component-based approaches to structural equation modeling. In: European Journal of Marketing, Bd. 57, Nr. 6: S. 1641-1661

Becker, Jan-Michael; Cheah, Jun-Hwa; Gholamzade, Rasoul; Ringle, Christian M. und Sarstedt, Marko (2022): PLS-SEM's most wanted guidance. In: International Journal of Contemporary Hospitality Management, Bd. 35, Nr. 1: S. 321-346

2021

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Radomir, Lăcrămioara ORCID logoORCID: https://orcid.org/0000-0001-9479-9260; Moisescu, Ovidiu Ioan und Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804 (2021): Latent class analysis in PLS-SEM: A review and recommendations for future applications. In: Journal of Business Research, Bd. 138: S. 398-407

Cho, Gyeongcheol; Sarstedt, Marko und Hwang, Heungsun (2021): A comparative evaluation of factor- and component-based structural equation modelling approaches under (in)correct construct representations. In: British Journal of Mathematical & Statistical Psychology, Bd. 75, Nr. 2: S. 220-251

Hair, Joseph F. und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2021): Explanation Plus Prediction—The Logical Focus of Project Management Research. In: Project Management Journal, Bd. 52, Nr. 4: S. 319-322

Hair, Joseph F. und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2021): Data, measurement, and causal inferences in machine learning: opportunities and challenges for marketing. In: Journal of Marketing Theory and Practice, Bd. 29, Nr. 1: S. 65-77

Franke, George R.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Danks, Nicholas P. (2021): Assessing measure congruence in nomological networks. In: Journal of Business Research, Bd. 130: S. 318-334

Lichters, Marcel; Möslein, Robert; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Scharf, Andreas (2021): Segmenting consumers based on sensory acceptance tests in sensory labs, immersive environments, and natural consumption settings. In: Food Quality and Preference, Bd. 89, 104138

Liengaard, Benjamin Dybro; Sharma, Pratyush Nidhi; Hult, G. Tomas M. ORCID logoORCID: https://orcid.org/0000-0003-1728-7856; Jensen, Morten Berg; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Hair, Joseph F. und Ringle, Christian M. (2021): Prediction: Coveted, Yet Forsaken? Introducing a Cross‐Validated Predictive Ability Test in Partial Least Squares Path Modeling. In: Decision Sciences, Bd. 52, Nr. 2: S. 362-392 [PDF, 1MB]

Hair, Joseph F.; Hult, G. Thomas M.; Ringle, Christian M.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Danks, Nicholas P. und Ray, Soumya (2021): Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R. A Workbook. Wiesbaden: Springer Gabler.

Adler, Susanne ORCID logoORCID: https://orcid.org/0000-0002-3211-6871 und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2021): Mapping the jungle: A bibliometric analysis of research into construal level theory. In: Psychology & Marketing, Bd. 38, Nr. 9: S. 1367-1383 [PDF, 2MB]

Sharma, Pratyush Nidhi; Shmueli, Galit ORCID logoORCID: https://orcid.org/0000-0002-0820-0301; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Danks, Nicholas und Ray, Soumya (2021): Prediction‐Oriented Model Selection in Partial Least Squares Path Modeling. In: Decision Sciences, Bd. 52, Nr. 3: S. 567-607

Weiber, Rolf und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2021): Strukturgleichungsmodellierung. Eine anwendungsorientierte Einführung in die Kausalanalyse mit Hilfe von AMOS, SmartPLS und SPSS. Wiesbaden: Springer Gabler.

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M. und Hair, Joseph F. (2021): Partial Least Squares Structural Equation Modeling. In: Homburg, C.; Klarmann, M. und Vomberg, A. (Hrsg.): Handbook of Market Research. Cham: Springer. S. 587-632

Rasoolimanesh, S. Mostafa; Ringle, Christian M.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Olya, Hossein (2021): The combined use of symmetric and asymmetric approaches: partial least squares-structural equation modeling and fuzzy-set qualitative comparative analysis. In: International Journal of Contemporary Hospitality Management, Bd. 33, Nr. 5: S. 1571-1592

Hair, Joseph F.; Astrachan, Claudia Binz; Moisescu, Ovidiu I.; Radomir, Lăcrămioara; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Vaithilingam, Santha und Ringle, Christian M. (2021): Executing and interpreting applications of PLS-SEM: Updates for family business researchers. In: Journal of Family Business Strategy, Bd. 12, Nr. 3, 100392

2020

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804 (2020): Structural Equation Models: From Paths to Networks (Westland 2019). In: Psychometrika, Bd. 85, Nr. 3: S. 841-844 [PDF, 215kB]

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Hair, Joseph F.; Nitzl, Christian ORCID logoORCID: https://orcid.org/0000-0001-8480-3916; Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804 und Howard, Matt C. (2020): Beyond a tandem analysis of SEM and PROCESS: Use of PLS-SEM for mediation analyses! In: International Journal of Market Research, Bd. 62, Nr. 3: S. 288-299

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804; Cheah, Jun-Hwa ORCID logoORCID: https://orcid.org/0000-0001-8440-9564; Ting, Hiram ORCID logoORCID: https://orcid.org/0000-0002-1389-976X; Moisescu, Ovidiu I. ORCID logoORCID: https://orcid.org/0000-0003-0097-5660 und Radomir, Lăcrămioara ORCID logoORCID: https://orcid.org/0000-0001-9479-9260 (2020): Structural model robustness checks in PLS-SEM. In: Tourism Economics, Bd. 26, Nr. 4: S. 531-554

Schlittgen, Rainer; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804 (2020): Data generation for composite-based structural equation modeling methods. In: Advances in Data Analysis and Classification, Bd. 14, Nr. 4: S. 747-757 [PDF, 503kB]

Cho, Gyeongcheol ORCID logoORCID: https://orcid.org/0000-0002-9237-0388; Hwang, Heungsun ORCID logoORCID: https://orcid.org/0000-0002-5057-7479; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804 (2020): Cutoff criteria for overall model fit indexes in generalized structured component analysis. In: Journal of Marketing Analytics, Bd. 8, Nr. 4: S. 189-202 [PDF, 799kB]

Rigdon, Edward E. ORCID logoORCID: https://orcid.org/0000-0003-4904-3952; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Becker, Jan-Michael ORCID logoORCID: https://orcid.org/0000-0003-3013-3739 (2020): Quantify uncertainty in behavioral research. In: Nature Human Behaviour, Bd. 4, Nr. 4: S. 329-331

Lichters, Marcel; Adler, Susanne ORCID logoORCID: https://orcid.org/0000-0002-3211-6871 und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2020): Warm Ambient Scents Nudge Consumers to Favour Premium Brands and Right-Wing Parties. In: Marketing ZFP, Bd. 42, Nr. 4: S. 22-34

Danks, Nicholas P.; Sharma, Pratyush N. und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2020): Model selection uncertainty and multimodel inference in partial least squares structural equation modeling (PLS-SEM). In: Journal of Business Research, Bd. 113: S. 13-24

Hwang, Heungsun; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Cheah, Jun Hwa und Ringle, Christian M. (2020): A concept analysis of methodological research on composite-based structural equation modeling: bridging PLSPM and GSCA. In: Behaviormetrika, Bd. 47, Nr. 1: S. 219-241

Richter, Nicole Franziska; Schubring, Sandra; Hauff, Sven; Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804 und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2020): When predictors of outcomes are necessary: guidelines for the combined use of PLS-SEM and NCA. In: Industrial Management & Data Systems, Bd. 120, Nr. 12: S. 2243-2267

Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Mitchell, Rebecca und Gudergan, Siegfried P. (2020): Partial least squares structural equation modeling in HRM research. In: International Journal of Human Resource Management, Bd. 31, Nr. 12: S. 1617-1643

Adler, Susanne ORCID logoORCID: https://orcid.org/0000-0002-3211-6871 und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2020): Identifying Topics and Trends in Research on Construal Level Theory. In: Argo, Jennifer; Lowrey, Tina M. und Schau, Hope Jensen (Hrsg.): NA - Advances in Costumer Research. Bd. 48. Association for Consumer Research. S. 186-187

2019

Babin, Barry J. und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (Hrsg.) (2019): The Great Facilitator. Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research. Cham: Springer.

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2019): Revisiting Hair Et al.’s Multivariate Data Analysis: 40 Years Later. In: Babin, Barry J. und Sarstedt, Marko (Hrsg.): The Great Facilitator. Cham: Springer Gabler. S. 113-119

Girard, Anna; Lichters, Marcel; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Biswas, Dipayan (2019): Short- and Long-Term Effects of Nonconsciously Processed Ambient Scents in a Servicescape: Findings From Two Field Experiments. In: Journal of Service Research, Bd. 22, Nr. 4: S. 440-455

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Hair, Joseph F.; Cheah, Jun-Hwa; Becker, Jan-Michael und Ringle, Christian M. (2019): How to Specify, Estimate, and Validate Higher-Order Constructs in PLS-SEM. In: Australasian Marketing Journal, Bd. 27, Nr. 3: S. 197-211

Sharma, Pratyush Nidhi; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Shmueli, Galit; Kim, Kevin H. und Thiele, Kai Oliver (2019): PLS-Based Model Selection: The Role of Alternative Explanations in Information Systems Research. In: Journal of the Association for Information Systems: S. 346-397

Khan, Gohar F.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Shiau, Wen-Lung; Hair, Joseph F.; Ringle, Christian M. und Fritze, Martin P. (2019): Methodological research on partial least squares structural equation modeling (PLS-SEM). In: Internet Research, Bd. 29, Nr. 3: S. 407-429

Hair, Joseph F.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Ringle, Christian M. (2019): Rethinking some of the rethinking of partial least squares. In: European Journal of Marketing, Bd. 53, Nr. 4: S. 566-584

Rigdon, Edward E.; Becker, Jan-Michael und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2019): Factor Indeterminacy as Metrological Uncertainty: Implications for Advancing Psychological Measurement. In: Multivariate Behavioral Research, Bd. 54, Nr. 3: S. 429-443

Rigdon, Edward E. ORCID logoORCID: https://orcid.org/0000-0003-4904-3952; Becker, Jan-Michael ORCID logoORCID: https://orcid.org/0000-0003-3013-3739 und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2019): Parceling Cannot Reduce Factor Indeterminacy in Factor Analysis: A Research Note. In: Psychometrika, Bd. 84, Nr. 3: S. 772-780

Mooi, Erik A. und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2019): A Concise Guide to Market Research. The Process, Data, and Methods Using IBM SPSS Statistics. 3. Auflage. Berlin ; Heidelberg: Springer Gabler.

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Cheah, Jun-Hwa (2019): Partial least squares structural equation modeling using SmartPLS: a software review. In: Journal of Marketing Analytics, Bd. 7, Nr. 3: S. 196-202

Franke, George und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2019): Heuristics versus statistics in discriminant validity testing: a comparison of four procedures. In: Internet Research, Bd. 29, Nr. 3: S. 430-447

Hair, Joseph F. und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2019): Factors versus Composites: Guidelines for Choosing the Right Structural Equation Modeling Method. In: Project Management Journal, Bd. 50, Nr. 6: S. 619-624

Hair, Joseph F.; Risher, Jeffrey J.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Ringle, Christian M. (2019): When to use and how to report the results of PLS-SEM. In: European Business Review, Bd. 31, Nr. 1: S. 2-24

2018

Hult, G. Tomas M.; Hair, Joseph F.; Proksch, Dorian; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Pinkwart, Andreas und Ringle, Christian M. (2018): Addressing Endogeneity in International Marketing Applications of Partial Least Squares Structural Equation Modeling. In: Journal of International Marketing, Bd. 26, Nr. 3: S. 1-21

Raithel, Sascha; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Schütz, Tobias (2018): IBM SPSS Syntax. Eine anwendungsorientierte Einführung. 3., vollständig überarbeitete Auflage. München: Franz Vahlen.

Mooi, Erik A.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Mooi-Reci, Irma (2018): Market Research. The Process, Data, and Methods Using Stata. Singapore: Springer.

Fritze, Martin P.; Urmetzer, Florian; Khan, Gohar F.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Neely, Andy und Schäfers, Tobias (2018): From Goods to Services Consumption: A Social Network Analysis on Sharing Economy and Servitization Research. In: Journal of Service Management Research (SMR), Bd. 2, Nr. 3: S. 3-16

Becker, Jan-Michael; Ringle, Christian M. und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2018): Estimating Moderating Effects in PLS-SEM and PLSc-SEM: Iteraction Term Generation*Data Treatment. In: Journal of Applied Structural Equation Modeling, Bd. 2, Nr. 2: S. 1-21

Hair, Joseph F.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804 und Gudergan, Siegfried P. (2018): Advanced Issues in Partial Least Squares Structural Equation Modeling. Thousand Oaks: Sage.

Becker, Jan-Michael; Ringle, Christian M. und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2018): Estimating Moterating effects in PLS-SEM andPLSc-SEM: interaction term gerneration*data treatment. In: Journal of Applied Structural Equation Modeling, Bd. 2, Nr. 2: S. 1-21 [PDF, 1MB]

Svensson, Göran; Ferro, Carlos; Høgevold, Nils; Padin, Carmen; Carlos Sosa Varela, Juan und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2018): Framing the triple bottom line approach: Direct and mediation effects between economic, social and environmental elements. In: Journal of Cleaner Production, Bd. 197: S. 972-991

Cheah, Jun-Hwa; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M.; Ramayah, T. und Ting, Hiram (2018): Convergent validity assessment of formatively measured constructs in PLS-SEM. In: International Journal of Contemporary Hospitality Management, Bd. 30, Nr. 11: S. 3192-3210

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Bengart, Paul; Shaltoni, Abdel Monim und Lehmann, Sebastian (2018): The use of sampling methods in advertising research: a gap between theory and practice. In: International Journal of Advertising, Bd. 37, Nr. 4: S. 650-663

Ali, Faizan; Rasoolimanesh, S. Mostafa; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M. und Ryu, Kisang (2018): An assessment of the use of partial least squares structural equation modeling (PLS-SEM) in hospitality research. In: International Journal of Contemporary Hospitality Management, Bd. 30, Nr. 1: S. 514-538

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2018): Optimiertes Babymanagement. Den Elternalltag mit betriebswirtschaftlichen Methoden perfektionieren. 2. edition. Wiesbaden: Springer Gabler.

2017

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M. und Hair, Joseph F. (2017): Treating Unobserved Heterogeneity in PLS-SEM: A Multi-method Approach. In: Latan, Hengky und Loonan, Richard (Hrsg.): Partial Least Squares Path Modeling ; Basic Concepts, Methodological Issues and Applications. S. 197-217

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M. und Hair, Joseph F. (2017): Partial Least Squares Structural Equation Modeling. In: Homburg, C.; Klarmann, M. und Vomberg, A. (Hrsg.): Handbook of Market Research. Cham: Srpinger. S. 1-40

Barth, Kati; Neubert, Doreen und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2017): The IKEA Effect. A Conceptual Replication. In: Journal of Marketing Behavior, Bd. 2, Nr. 4: S. 307-312

Lichters, Marcel; Bengart, Paul; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Vogt, Bodo (2017): What really matters in attraction effect research: when choices have economic consequences. In: Marketing Letters, Bd. 28, Nr. 1: S. 127-138

Rigdon, Edward E.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Ringle, Christian M. (2017): On Comparing Results from CB-SEM and PLS-SEM: Five Perspectives and Five Recommendations. In: Marketing: Zeitschrift für Forschung und Praxis (ZFP), Bd. 39, Nr. 3: S. 4-16

Hair, Joseph F.; Hult, G. Tomas M.; Ringle, Christian M.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Thiele, Kai Oliver (2017): Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods. In: Journal of the Academy of Marketing Science, Bd. 45, Nr. 5: S. 616-632

Hair, Joseph F.; Hult, G. Tomas M. ORCID logoORCID: https://orcid.org/0000-0003-1728-7856; Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804 und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2017): A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Second editon. Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne: SAGE.

2016

Ringle, Christian M. und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2016): Gain more insight from your PLS-SEM results. In: Industrial Management & Data Systems, Bd. 116, Nr. 9: S. 1865-1886

Salzberger, Thomas; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Diamantopoulos, Adamantios (2016): Measurement in the social sciences: where C-OAR-SE delivers and where it does not. In: European Journal of Marketing, Bd. 50, Nr. 11: S. 1942-1952

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Diamantopoulos, Adamantios ORCID logoORCID: https://orcid.org/0000-0001-5537-717X und Salzberger, Thomas (2016): Should we use single items? Better not. In: Journal of Business Research, Bd. 69, Nr. 8: S. 3199-3203

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Hair, Joseph F.; Ringle, Christian M.; Thiele, Kai O. und Gudergan, Siegfried P. (2016): Estimation issues with PLS and CBSEM: Where the bias lies! In: Journal of Business Research, Bd. 69, Nr. 10: S. 3998-4010

Ali, Murad; Seny Kan, Konan Anderson und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2016): Direct and configurational paths of absorptive capacity and organizational innovation to successful organizational performance. In: Journal of Business Research, Bd. 69, Nr. 11: S. 5317-5323

Hair, Joe F.; Barth, Kati; Neubert, Doreen und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2016): Examining the Role of Psychological Ownership and Feedback in Customer Empowerment Strategies. In: Journal of Creating Value, Bd. 2, Nr. 2: S. 194-210

Lichters, Marcel; Müller, Holger; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Vogt, Bodo (2016): How durable are compromise effects? In: Journal of Business Research, Bd. 69, Nr. 10: S. 4056-4064

Matthews, Lucy M.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Hair, Joseph F. und Ringle, Christian M. (2016): Identifying and treating unobserved heterogeneity with FIMIX-PLS. In: European Business Review, Bd. 28, Nr. 2: S. 208-224

Henseler, Jörg; Ringle, Christian M. und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2016): Testing measurement invariance of composites using partial least squares. In: International Marketing Review, Bd. 33, Nr. 3: S. 405-431

Schlittgen, Rainer; Ringle, Christian M.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Becker, Jan-Michael (2016): Segmentation of PLS path models by iterative reweighted regressions. In: Journal of Business Research, Bd. 69, Nr. 10: S. 4583-4592

Schlägel, Christopher und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2016): Assessing the measurement invariance of the four-dimensional cultural intelligence scale across countries: A composite model approach. In: European Management Journal, Bd. 34, Nr. 6: S. 633-649

Hair, Jr., Joe F.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Matthews, Lucy M. und Ringle, Christian M. (2016): Identifying and treating unobserved heterogeneity with FIMIX-PLS: part I – method. In: European Business Review, Bd. 28, Nr. 1: S. 63-76

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Diamantopoulos, Adamantios; Salzberger, Thomas und Baumgartner, Petra (2016): Selecting single items to measure doubly concrete constructs: A cautionary tale. In: Journal of Business Research, Bd. 69, Nr. 8: S. 3159-3167

Lichters, Marcel; Brunnlieb, Claudia; Nave, Gideon; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Vogt, Bodo (2016): The Influence of Serotonin Deficiency on Choice Deferral and the Compromise Effect. In: Journal of Marketing Research, Bd. 53, Nr. 2: S. 183-198

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804 und Gudergan, Siegfried P. (2016): Guidelines for treating unobserved heterogeneity in tourism research: A comment on Marques and Reis (2015). In: Annals of Tourism Research, Bd. 57: S. 279-284

2015

Rigdon, Edward E.; Ringle, Christian M. und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2015): Structural modeling of heterogeneous data with partial least squares. In: Review of Marketing Research, Bd. 7: S. 255-296

Lichters, Marcel; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Vogt, Bodo (2015): On the practical relevance of the attraction effect: A cautionary note and guidelines for context effect experiments. In: AMS Review, Bd. 5, Nr. 1-2: S. 1-19

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Wilczynski, Petra; Diamantopoulos, Adamantios und Raithel, Sascha (2015): A Comparative Evaluation of Different Single-Item Selection Procedures for Construct Measurement. 2012 Academy of Marketing Science (AMS) Annual Conference, New Orleans, Louisiana, 15.–20. Mai 2012. Robinson, Leroy (Hrsg.): In: Marketing Dynamism & Sustainability: Things Change, Things Stay the Samełdots, Cham: Springer. S. 427

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2015): Optimiertes Babymanagement. Den Elternalltag mit betriebswirtschaftlichen Methoden perfektionieren. Wiesbaden: Springer Gabler.

Henseler, Jörg; Ringle, Christian M. und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2015): A new criterion for assessing discriminant validity in variance-based structural equation modeling. In: Journal of the Academy of Marketing Science, Bd. 43, Nr. 1: S. 115-135

Becker, Jan-Michael; Ringle, Christian M.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Völckner, Franziska (2015): How collinearity affects mixture regression results. In: Marketing Letters, Bd. 26, Nr. 4: S. 643-659

Jussila, Iiro; Tarkiainen, Anssi; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Joseph F., Hair (2015): Individual Psychological Ownership: Concepts, Evidence, and Implications for Research in Marketing. In: Journal of Marketing Theory and Practice, Bd. 23, Nr. 2: S. 121-139

2014

Wilson, Shawn R.; Whitmoyer, Jeffrey G.; Pieper, Torsten M.; Astrachan, Joseph H.; Hair, Joseph F. und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2014): Method trends and method needs: Examining methods needed for accelerating the field. In: Journal of Family Business Strategy, Bd. 5, Nr. 1: S. 4-14

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M.; Smith, Donna ORCID logoORCID: https://orcid.org/0000-0002-9762-7605; Reams, Russell und Hair, Joseph F. (2014): Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers. In: Journal of Family Business Strategy, Bd. 5, Nr. 1: S. 105-115

Kuppelwieser, Volker G. und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2014): Applying the future time perspective scale to advertising research. In: International Journal of Advertising, Bd. 33, Nr. 1: S. 113-136

Fiedler, Marina und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2014): Influence of community design on user behaviors in online communities. In: Journal of Business Research, Bd. 67, Nr. 11: S. 2258-2268

Mooi, Erik und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2014): A Concise Guide to Market Research. The Process, Data, and Methods Using IBM SPSS Statistics. 2nd Editon. Berlin, Heidelberg: Springer.

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M. und Hair, Joseph F. (2014): PLS-SEM: Looking Back and Moving Forward. In: Long Range Planning, Bd. 47, Nr. 3: S. 132-137

F. Hair Jr, Joe; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Hopkins, Lucas und G. Kuppelwieser, Volker (2014): Partial least squares structural equation modeling (PLS-SEM). An emerging tool in business research. In: European Business Review, Bd. 26, Nr. 2: S. 106-121

Kuppelwieser, Volker G. und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2014): Exploring the influence of customers' time horizon perspectives on the satisfaction–loyalty link. In: Journal of Business Research, Bd. 67, Nr. 12: S. 2620-2627

Kuppelwieser, Volker G.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Tuzovic, Sven (2014): The role of context and motivation variables in mobile commerce usage — A further perspective on Chong (2013). In: Technological Forecasting and Social Change, Bd. 88: S. 156-161

Hair, Joseph F.; Ringle, Christian M. und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2014): Corrigendum to “Editorial Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance” [LRP 46/1-2 (2013) 1–12]. In: Long Range Planning, Bd. 47, Nr. 6: S. 392

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M.; Henseler, Jörg und Hair, Joseph F. (2014): On the Emancipation of PLS-SEM: A Commentary on Rigdon (2012). In: Long Range Planning, Bd. 47, Nr. 3: S. 154-160

Ringle, Christian M.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Schlittgen, Rainer (2014): Genetic algorithm segmentation in partial least squares structural equation modeling. In: OR Spectrum, Bd. 36, Nr. 1: S. 251-276

Hensler, J.; Dijkstra, T. K.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804; Diamantopoulos, A.; Straub, D. W.; Ketchen, D. J.; Hair, J. F.; Hult, G. T. und Calantone, R. J. (2014): Common Beliefs and Reality About PLS. Comments on Rönkkö and Evermann (2013). In: Organizational Research Methods, Bd. 17, Nr. 2: S. 182-209 [PDF, 491kB]

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M.; Raithel, Sascha und Gudergan, Siegfried P. (2014): In Pursuit of Understanding What Drives Fan Satisfaction. In: Journal of Leisure Research, Bd. 46, Nr. 4: S. 419-447

Schloderer, Matthias P.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Ringle, Christian M. (2014): The relevance of reputation in the nonprofit sector: the moderating effect of socio-demographic characteristics. In: International Journal of Nonprofit and Voluntary Sector Marketing, Bd. 19, Nr. 2: S. 110-126

2013

Henseler, Jörg und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2013): Goodness-of-fit indices for partial least squares path modeling. In: Computational Statistics, Bd. 28, Nr. 2: S. 565-580

Sarstedt, Marko; Wilczynski, Petra und Melewar, T. C. (2013): Measuring reputation in global markets — A comparison of reputation measures’ convergent and criterion validities. In: Journal of World Business, Bd. 48, Nr. 3: S. 329-339

Ringle, Christian M.; Sarstedt, Marko; Schlittgen, Rainer und Taylor, Charles R. (2013): PLS path modeling and evolutionary segmentation. In: Journal of Business Research, Bd. 66, Nr. 9: S. 1318-1324

Monecke, A. und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2013): Visualizations for Exploratory PLS Path Modeling. DAGStat, Freiburg, 18-23 march 2013.

Klarner, Patricia; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Hoeck, Michael und Ringle, Christian M. (2013): Disentangling the Effects of Team Competences, Team Adaptability, and Client Communication on the Performance of Management Consulting Teams. In: Long Range Planning, Bd. 46, Nr. 3: S. 258-286

Müller, Holger; Lehmann, Sebastian und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2013): The time vs. money effect. A conceptual replication. In: International Journal of Research in Marketing, Bd. 30, Nr. 2: S. 199-200

2012

Pauge, Johanna; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Rennhak, Carsten (2012): Der Effekt von Unternehmensreputation auf die Glaubwürdigkeit von Werbeaussagen im deutschen Automobilmarkt. In: Rennhak, Carsten (Hrsg.): Die Automobilindustrie von morgen. Reutlinger Schriften zu Marketing & Management, Bd. 4. Stuttgart: ibidem Verlag. S. 143-171

Henseler, J.; Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804 und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2012): Using Partial Least Squares Path Modeling in Advertising Research. Basic Concepts and Recent Issues. In: Okazaki, Shintaro (Hrsg.): Handbook of Research in International Advertising. Cheltenham: Edward Elgar. S. 252-278

Ringle, Christian M.; Sarstedt, Marko und Straub, Detmar W. (2012): Editor's Comments: A Critical Look at the Use of PLS-SEM in "MIS Quarterly". In: MIS Quarterly, Bd. 36, Nr. 1: III-XIV

Hair, Joseph F.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804 und Mena, Jeannette A. (2012): An assessment of the use of partial least squares structural equation modeling in marketing research. In: Journal of the Academy of Marketing Science, Bd. 40, Nr. 3: S. 414-433

Hair, Joseph F.; Ringle, Christian M. und Sarstedt, Marko (2012): Partial Least Squares: The Better Approach to Structural Equation Modeling? In: Long Range Planning, Bd. 45, Nr. 5-6: S. 312-319

Hair, Joseph F.; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Pieper, Torsten M. und Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804 (2012): The Use of Partial Least Squares Structural Equation Modeling in Strategic Management Research: A Review of Past Practices and Recommendations for Future Applications. In: Long Range Planning, Bd. 45, Nr. 5-6: S. 320-340

Diamantopoulos, Adamantios; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Fuchs, Christoph; Wilczynski, Petra und Kaiser, Sebastian (2012): Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective. In: Journal of the Academy of Marketing Science, Bd. 40, Nr. 3: S. 434-449 [PDF, 438kB]

Melewar, T.C.; Sarstedt, Marko und Hallier, Christine (2012): Corporate identity, image and reputation management: a further analysis. In: Corporate Communications: An International Journal, Bd. 17, Nr. 1

Raithel, Sascha; Sarstedt, Marko; Scharf, Sebastian und Schwaiger, Manfred ORCID logoORCID: https://orcid.org/0000-0003-0132-4560 (2012): On the value relevance of customer satisfaction. Multiple drivers and multiple markets. In: Journal of the Academy of Marketing Science, Bd. 40, Nr. 4: S. 509-525

2011

Rigdon, Edward E.; Ringle, Christian M.; Sarstedt, Marko und Gudergan, Siegfried P. (2011): Assessing Heterogeneity in Customer Satisfaction Studies: Across Industry Similarities and within Industry Differences. In: Sarstedt, Marko; Schwaiger, Manfred und Taylor, C. R. (Hrsg.): Measurement and Research Methods in International Marketing. Advances in international marketing, Bd. 22. London [u.a.]: Emerald. S. 169-194

Sarstedt, Marko; Schwaiger, Manfred ORCID logoORCID: https://orcid.org/0000-0003-0132-4560 und Taylor, Charles R. (Hrsg.) (2011): Measurement and research methods in international marketing. Advances in International Marketing, Bd. 22. London [u.a.]: Emerald.

Schwaiger, Manfred ORCID logoORCID: https://orcid.org/0000-0003-0132-4560 und Sarstedt, Marko (2011): Corporate branding in a turbulent environment. In: Journal of Brand Management, Bd. 19, Nr. 3: S. 179-181

Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Zimmermann, Lorenz (2011): Customer Satisfaction with Commercial Airlines: The Role of Perceived Safety and Purpose of Travel. In: Journal of Marketing Theory and Practice, Bd. 19, Nr. 4: S. 459-472

Sarstedt, Marko; Henseler, Jörg und Ringle, Christian M. (2011): Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results. In: Measurement and Research Methods in International Marketing. Advances in International Marketing, Bd. 22. S. 195-218

Hair, Joe F.; Ringle, Christian M. und Sarstedt, Marko (2011): PLS-SEM: Indeed a Silver Bullet. In: Journal of Marketing Theory and Practice, Bd. 19, Nr. 2: S. 139-152

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Becker, Jan-Michael; Ringle, Christian M. und Schwaiger, Manfred ORCID logoORCID: https://orcid.org/0000-0003-0132-4560 (2011): Uncovering and Treating Unobserved Heterogeneity with FIMIX-PLS: Which Model Selection Criterion Provides an Appropriate Number of Segments? In: Schmalenbach Business Review, Bd. 63, Nr. 1: S. 34-62

Höck, Michael; Ringle, Christian M. und Sarstedt, Marko (2011): Einfluss der internen Qualität auf die Servicequalität und Kundenzufriedenheit. In: Betriebswirtschaft, Bd. 71, Nr. 6: S. 577-597

Hilkert, Daniel; Benlian, Alexander ORCID logoORCID: https://orcid.org/0000-0002-7294-3097; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Hess, Thomas ORCID logoORCID: https://orcid.org/0000-0003-3969-7477 (2011): Perceived Software Platform Openness: The Scale and its Impact on Developer Satisfaction. 32nd International Conference on Information Systems (ICIS 2011), Shanghai, China, 4-7 December 2011. In: ICIS 2011 Proceedings, Red Hook, NY: Curran.

Mooi, Erik und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2011): A Concise Guide to Market Research. The Process, Data, and Methods Using IBM SPSS Statistics. Berlin ; Heidelberg: Springer.

2010

Rigdon, Edward E. ORCID logoORCID: https://orcid.org/0000-0003-4904-3952; Ringle, Christian M. und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (24. November 2010): Structural modeling of heterogeneous data with partial least squares. In: Review of Marketing Research, Bd. 7: S. 255-296

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Schloderer, Matthias P. (August 2010): Developing a measurement approach for reputation of non-profit organizations. In: International Journal of Nonprofit and Voluntary Sector Marketing, Bd. 15, Nr. 3: S. 276-299

Sarstedt, Marko; Scharf, Sebastian; Thamm, Alexander und Wolff, Michael (2010): Die Prognose von Serviceintervallen mit der Hazard-Raten-Analyse – Ergebnisse einer empirischen Studie im Automobilmarkt. In: Zeitschrift für Planung & Unternehmenssteuerung, Bd. 20, Nr. 3: S. 269-283

Henseler, Jörg; Horváth, Csilla; Sarstedt, Marko und Zimmermann, Lorenz (2010): A cross-cultural comparison of brand extension success factors: A meta-study. In: Journal of Brand Management, Bd. 18, Nr. 1: S. 5-20

Schwaiger, Manfred ORCID logoORCID: https://orcid.org/0000-0003-0132-4560; Sarstedt, Marko und Taylor, Charles R. (2010): Art for the Sake of the Corporation. In: Journal of Advertising Research, Bd. 50, Nr. 1: S. 77-90

Fuchs, Sebastian und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2010): Is there a tacit acceptance of student samples in marketing and management research? In: International Journal of Data Analysis Techniques and Strategies, Bd. 2, Nr. 1: S. 62-72

Hock, Claudia; Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804 und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2010): Management of multi-purpose stadiums: importance and performance measurement of service interfaces. In: International Journal of Services Technology and Management, Bd. 14, Nr. 2/3: S. 188-207

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804 (2010): Treating unobserved heterogeneity in PLS path modeling: a comparison of FIMIX-PLS with different data analysis strategies. In: Journal of Applied Statistics, Bd. 37, Nr. 8: S. 1299-1318

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Scharf, Sebastian und Thamm, Alexander (2010): Die Hazard-Raten-Analyse: Methodische Grundlagen. In: WiSt - Wirtschaftswissenschaftliches Studium, Bd. 39, Nr. 1: S. 7-15

2009

Schloderer, Matthias P.; Ringle, Christian M. und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2009): Einführung in die varianzbasierte Strukturgleichungsmodellierung. Grundlagen, Modellevaluation und Interaktionseffekte am Beispiel von SmartPLS. In: Theorien und Methoden der Betriebswirtschaft. München: S. 564-592

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Ringle, Christian M. (2009): Erfassung unbeobachteter Heterogenität in varianzbasierter Strukturgleichungsmodellierung mit FIMIX-PLS. In: Schwaiger, Manfred und Meyer, Anton (Hrsg.): Theorien und Methoden der Betriebswirtschaft ; Handbuch für Wissenschaftler und Studierende. München: Vahlen. S. 593-617

Schwaiger, Manfred und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2009): Treiber der Fußballfanzufriedenheit - Eine kausalanalytische Untersuchung. In: Hünerberg, Reinhard und Mann, Andreas (Hrsg.): Ganzheitliche Unternehmensführung in dynamischen Märkten : Festschrift für Univ.-Prof. Dr. Armin Töpfer. Wiesbaden: Gabler. S. 491-514

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Schwaiger, Manfred und Ringle, Christian M. (2009): Do We Fully Understand the Critical Success Factors of Customer Satisfaction with Industrial Goods? - Extending Festge and Schwaiger’s Model to Account for Unobserved Heterogeneity. In: Journal of Business Market Management, Bd. 3, Nr. 3: S. 185-206

Ringle, Christian M. ORCID logoORCID: https://orcid.org/0000-0002-7027-8804; Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Mooi, Erik A. (2009): Response-Based Segmentation Using Finite Mixture Partial Least Squares. Theoretical Foundations and an Application to American Customer Satisfaction Index Data. In: Stahlbock, Robert; Crone, Sven F. und Lessmann, Stefan (Hrsg.): Data Mining. Special Issue in Annals of Information Systems. Annals of Information Systems, Bd. 8. New York: Springer. S. 19-49

2008

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Schwaiger, Manfred ORCID logoORCID: https://orcid.org/0000-0003-0132-4560 (2008): Model Selection in Mixture Regression Analysis--A Monte Carlo Simulation Study. 31st Annual Conference of the German Classification Society, Albert-Ludwigs-Universität Freiburg,, 7.-9. März 2007. Preisach, Christine; Burkhardt, Hans; Schmidt-Thieme, Lars und Decker, Reinhold (Hrsg.): In: Data Analysis, Machine Learning and Applications, Berlin; Heidelberg: Springer. S. 61-68

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2008): Market segmentation with mixture regression models: Understanding measures that guide model selection. In: Journal of Targeting, Measurement and Analysis for Marketing, Bd. 16, Nr. 3: S. 228-246

Ringle, Christian M. und Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2008): Heterogenität in varianzbasierter Strukturgleichungsmodellierung. Eine Analyseprozedur zur systematischen Anwendung von FIMIX-PLS. In: Marketing: Zeitschrift für Forschung und Praxis (ZFP), Bd. 30, Nr. 4: S. 239-255

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 und Schwaiger, Manfred ORCID logoORCID: https://orcid.org/0000-0003-0132-4560 (2008): Sorry, We’re Closed – Nokia’s Communication Crisis in Germany. In: The Management Case Study Journal, Bd. 8, Nr. 2: S. 147-160

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268 (2008): A review of recent approaches for capturing heterogeneity in partial least squares path modelling. In: Journal of Modelling in Management, Bd. 3, Nr. 2: S. 140-161

2007

Sarstedt, Marko und Salcher, André (März 2007): Modellselektion in Finite Mixture PLS-Modellen. Eine Simulationsstudie zur Messung der Performanz von Informationskriterien. Münchener Wirtschaftswissenschaftliche Beiträge (BWL) 2007-2 [PDF, 389kB]

2006

Sarstedt, Marko (2006): Sample- and segment-size specific Model Selection in Mixture Regression Analysis. A Monte Carlo simulation study. Münchener Wirtschaftswissenschaftliche Beiträge (BWL) 2006-8 [PDF, 792kB]

Sarstedt, Marko ORCID logoORCID: https://orcid.org/0000-0002-5424-4268; Festge, Fabian und Schwaiger, Manfred ORCID logoORCID: https://orcid.org/0000-0003-0132-4560 (2006): Packing the Black Gold - Haver and Boecker and the Chinese Bitumen Market. In: Management Case Study Journal, Bd. 6, Nr. 2: S. 34-45

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