Publications by Schwaiger, Manfred

Journal article

Sustmann, Claudio; Dickopf, Steffen; Regula, Jörg T.; Kettenberger, Hubert; Molhoj, Michael; Gassner, Christian; Weininger, Diana; Fenn, Sebastian; Manigold, Tobias; Kling, Lothar; Kuenkele, Klaus-Peter; Schwaiger, Manfred; Bossenmaier, Birgit; Griese, Julia J.; Hopfner, Karl-Peter; Graff-Meyer, Alexandra; Stahlberg, Henning; Ringler, Philippe; Lauer, Matthias E.; Brinkmann, Ulrich; Schäfer, Wolfgang; Klein, Christian (2019): DuoMab: a novel CrossMab-based IgG-derived antibody format for enhanced antibody-dependent cell-mediated cytotoxicity. In: Mabs, Vol. 11, No. 8: pp. 1402-1414

Schirmer, Nadine A.; Schwaiger, Manfred; Taylor, Charles R.; Costello, John P. (2018): Consumer Response to Disclosures in Digitally Retouched Advertisements. In: Journal of Public Policy & Marketing, Vol. 37, No. 1: pp. 131-141

Book Section

Niemann, Antje; Schwaiger, Manfred (2016): Consumers' Expectations of Fair Data Collection and Usage A Mixed Method Analysis. In: Proceedings of the 49th Annual Hawaii international Conference On System Sciences (HICSS 2016). IEEE Computer Society. pp. 3646-3655

Gertheiss, Jan; Tutz, Gerhard (2009): Statistische Tests. In: Schwaiger, Manfred; Meyer, Anton (eds.) : Theorien und Methoden der Betriebswirtschaft. München: Vahlen. pp. 439-454

Encyclopedia article

Schwaiger, Manfred; Pfister, Benjamin (2016): Financial Performance. In: Carroll, Craig E. (ed.) : The SAGE Encyclopedia of Corporate Reputation. Thousand Oaks: SAGE. pp. 319-324

Conference or Workshop Item

Colin, Delphine L.; Schwaiger, Manfred (2017): Feeling Guilty to Buy Online? Exploring Consumers’ Perceived Negative Effects of E-Commerce on Society. An Abstract. 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC), 2017, Christchurch, New Zealand.

Eberhardt, Johanna E.; Schwaiger, Manfred (2017): Managing corporate reputation: The impact of mass media news about corporate attributes on public opinion. Winter Marketing Academic Conference, February 17-19, 2017, Orlando, Florida, USA.

Hausmann, Maximilian G.; Eberhardt, Johanna E.; Raithel, Sascha; Schwaiger, Manfred (2017): The Interplay of Consumer Engagement in Social Media and Brand Favorability. Winter Marketing Academic Conference, February 17-19, 2017, Orlando, Florida, USA.

Pfister, Benjamin; Schwaiger, Manfred (2016): Assessing the Impact of Corporate Reputation on Firms’ Cost of Debt. An Empirical Study of German DAX 30 Companies. 2014 Academy of Marketing Science (AMS) World Marketing Congress, August 5 - 8, 2014, Lima, Peru.

Schirmer, Nadine A.; Schwaiger, Manfred; Taylor, Charles R.; Costello, John P. (2016): Consumer Response to Disclaimers in Digitally Retouched Advertisements. 2016 Global Marketing Conference, July 21-24, 2016, Hongkong.

Mahr, Sarah Isabel; Schwaiger, Manfred (2016): What Drives Reputation of German Business Schools? An Analysis of the Perceptions of Academics. 2016 Global Marketing Conference, July 21-24, 2016, Hongkong.

Niemann, Antje; Schwaiger, Manfred (2016): Consumers' Expectations of Fair Data Collection and Usage - A Mixed Method Analysis. 49th Hawaii International Conference on System Sciences, Jan. 5, 2016 to Jan. 8, 2016, Koloa, HI, USA.

Eberhardt, Johanna E.; Schwaiger, Manfred (2016): The impact of mass media on corporate reputation - an empirical investigation of media topics, their amount and valence. 2016 Global Marketing Conference, July 21-24, 2016, Hongkong.

Breberina, Jovica; Schwaiger, Manfred (2016): Black Sheep in the C-Suite: Investigating the Financial Impact of CEO Scandal. Winter Marketing Academic Conference 2016, 26-28 February 2016, Las Vegas, Nevada, USA.