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Anzahl der Publikationen: 178

2024

Zeithammer, Robert; Stich, Lucas ORCID logoORCID: https://orcid.org/0000-0003-0703-9103; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Häubl, Gerald (2024): Strange Case of Dr. Bidder and Mr. Entrant: Consumer Preference Inconsistencies in Costly Price Offers. In: International Journal of Research in Marketing [PDF, 1MB]

Harter, Alice ORCID logoORCID: https://orcid.org/0000-0002-6829-6851; Stich, Lucas ORCID logoORCID: https://orcid.org/0000-0003-0703-9103 und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2024): The Effect of Delivery Time on Repurchase Behavior in Quick Commerce. In: Journal of Service Research [Forthcoming]

Molitor, Dominik ORCID logoORCID: https://orcid.org/0000-0002-8233-4308; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Ghose, Anindya ORCID logoORCID: https://orcid.org/0000-0002-6499-8944 und Reichhart, Philipp (2024): Mobile Push vs. Pull Targeting and Geo-Conquesting. In: Information Systems Research [Forthcoming] [PDF, 2MB]

Gabel, Sebastian; Molitor, Dominik und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2024): Frontiers: The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment. In: Marketing Science, Bd. 43, Nr. 4: S. 723-733 [PDF, 2MB]

Stich, Lucas und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2024): Buyer Behavior in Pay-What-You-Want Pricing. In: Ofir, Chezy (Hrsg.): New Directions in Behavioral Pricing. World Scientific book series in marketing, Bd. 2. New Jersey: World Scientific Publishing Company. S. 117-141

Pfaff, Alexander ORCID logoORCID: https://orcid.org/0000-0002-0028-239X und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2024): Man and Machine: AR-based Vocational Training for Tacit Knowledge Tasks. 32nd European Conference on Information Systems (ECIS 2024), Paphos, Cyprus, 13.06. - 19.06.2024. In: ECIS 2024 Proceedings,

Schuster, Emanuel und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2024): Pay today, or delay the pay: Consumer preference for double flat-rate pricing plans. In: Journal of Business Research, Bd. 182, 114804 [PDF, 2MB]

Berghueser, Sophie M. und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2024): The value of distinctiveness: Product uniqueness in crypto marketing. In: International Journal of Research in Marketing [Forthcoming] [PDF, 965kB]

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Stich, Lucas (2024): Name-Your-Own-Price. In: Hinterhuber, Andreas (Hrsg.): Elgar Encyclopedia of Pricing. Cheltenham, UK: Edward Elgar Publishing Ltd. S. 138-139

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Stich, Lucas (2024): Pay-What-You-Want. In: Hinterhuber, Andreas (Hrsg.): Elgar Encyclopedia of Pricing. Cheltenham, UK: Edward Elgar Publishing Ltd. S. 166-167

Heusler, Andreas H.; Foutz, Natasha Z.; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Stich, Lucas ORCID logoORCID: https://orcid.org/0000-0003-0703-9103 (2024): The idea marketplace: Diversity, social capital, and innovation. In: Journal of the Academy of Marketing Science [Forthcoming] [PDF, 2MB]

Wlömert, Nils; Papies, Dominik; Clement, Michel und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2024): Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube. In: Marketing Science, Bd. 43, Nr. 1: S. 1-12 [PDF, 2MB]

Wlömert, Nils; Papies, Dominik; Clement, Michel und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2024): Rejoinder on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube". In: Marketing Science, Bd. 43, Nr. 1: S. 16-19

Darvasi, Gábor; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Zubcsek, Peter Pal (2024): How observation of other shoppers increases the in-store use of mobile technology. In: Journal of Retailing and Consumer Services, Bd. 77, 103694

2023

Molitor, Dominik; Daurer, Stephan; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Manchanda, Puneet (November 2023): Digitizing local search: An empirical analysis of mobile search behavior in offline shopping. In: Decision Support Systems, Bd. 174, 114018

Pfaff, Alexander ORCID logoORCID: https://orcid.org/0000-0002-0028-239X und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (November 2023): When reality backfires: Product evaluation context and the effectiveness of augmented reality in e‐commerce. In: Psychology & Marketing, Bd. 40, Nr. 11: S. 2413-2427 [PDF, 1MB]

Back, Camila; Morana, Stefan und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2023): When do robo-advisors make us better investors? The impact of social design elements on investor behavior. In: Journal of Behavioral and Experimental Economics, Bd. 103, 101984 [PDF, 1MB]

Völckner, Franziska; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Sattler, Henrik; Schwerdtfeger, Rouven; Hennig-Thurau, Thorsten und Hirche, Martin (2023): Applying option thinking to value experiential marketing content. In: Journal of Media Economics, Bd. 35, Nr. 1-2: S. 1-27

2022

Stich, Lucas; Ungemach, Christoph; Fuchs, Christoph und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (10. November 2022): When Transaction-Level Wage Transparency Can Increase Consumer Preference. Collaborative Research Center Transregio 190, Discussion Paper No. 346 [PDF, 1MB]

Back, Camila und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (24. Oktober 2022): The Impact of Uncertainty on Customer Satisfaction. Collaborative Research Center Transregio 190, Discussion Paper No. 343 [PDF, 1MB]

Stich, Lucas ORCID logoORCID: https://orcid.org/0000-0003-0703-9103; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Schmidt, Klaus M. ORCID logoORCID: https://orcid.org/0000-0002-5011-0828 (August 2022): Paying for open access. In: Journal of Economic Behavior &Organization, Bd. 200: S. 273-286 [PDF, 1MB]

Mihale-Wilson, Cristina; Felka, Patrick; Hinz, Oliver und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2022): The Impact of Strategic Core-Component Reuse on Product Life Cycles. In: Business & Information Systems Engineering, Bd. 64, Nr. 2: S. 223-237 [PDF, 796kB]

Prakash, David und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2022): Dynamic pricing and reference price effects. In: Journal of Business Research, Bd. 152: S. 300-314

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2022): Digital Pricing. Wie digitale Technologien die Preisgestaltung verändern. In: Baumöl, Ulrike; Hiebl, Martin; Hoffjan, Andreas; Knauer, Thorsten; Möller, Klaus und Pedell, Burkhard (Hrsg.): Digital Finance. Aktuelle Herausforderungen für die Digitalisierung des Controllings. Controlling - Spezialausgabe Sommer, Bd. 2022. München: C.H. Beck. S. 22-25

Schuster, Emanuel und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2022): Charged Less, Paid More - Non-optimal Tariff Choice Decisions in the Electric Vehicle Services Market. 30th European Conference on Information Systems, Timișoara, Romania, 18.06. - 24.06.2022. ECIS 2022 Research-in-Progress Papers. 5

Pfaff, Alexander und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2022): Tidy your room! The Impact of Product Evaluation Context on Augmented Reality’s Effectiveness in E-Commerce. 51st European Marketing Academy Conference, Budapest, Hungary, 24.05. - 27.05.2022. Proceedings of the 51st European Marketing Academy Conference (EMAC 2022).

Back, Camila und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2022): Transparency in Communication: Uncertainty in Expectations and Customer Satisfaction. 51st European Marketing Academy Conference, Budapest, Hungary, 24.05. - 27.05.2022. Proceedings of the 51st European Marketing Academy Conference (EMAC 2022).

Lill, Markus und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2022): Influence of Assimilation Effects on Recommender Systems. 43rd International Conference on Information Systems, Copenhagen, Denmark, 09.12. - 14.12.2022. ICIS 2022 Proceedings. 1768

2021

Back, Camila; Morana, Stefan und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (5. Februar 2021): Do Robo-Advisors Make Us Better Investors? Collaborative Research Center Transregio 190, Discussion Paper No. 276 [PDF, 845kB]

Stich, Lucas; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Schmidt, Klaus M. ORCID logoORCID: https://orcid.org/0000-0002-5011-0828 (19. Januar 2021): Paying for Open Access. Collaborative Research Center Transregio 190, Discussion Paper No. 271 [PDF, 768kB]

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2021): Effektivität standortbezogener Werbung im digitalen Marketing. In: Schmalenbach IMPULSE, Bd. 1, Nr. 1: S. 1-3

Dowling, Katharina; Manchanda, Puneet und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2021): The existence and persistence of the pay-per-use bias in car sharing services. In: International Journal of Research in Marketing, Bd. 38, Nr. 2: S. 329-342

Mihale-Wilson, Cristina; Felka, Patrick; Hinz, Oliver und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2021): The influence of location-based games on traditional entertainment products. In: Decision Support Systems, Bd. 149, 113604

Zeithammer, Robert; Stich, Lucas; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Häubl, Gerald (2021): Risky Consumer Decision Making in Costly Participative Pricing. 52nd Association for Consumer Research North America Conference, Seattle (Virtual), USA, 08.10. - 30.10.2021. Proceedings of the 49th Association for Consumer Research North America Conference (ACR 2021).

2020

Dowling, Katharina; Stich, Lucas ORCID logoORCID: https://orcid.org/0000-0003-0703-9103 und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (November 2020): An experimental analysis of overconfidence in tariff choice. In: Review of Managerial Science, Bd. 15: S. 2275-2297 [PDF, 1MB]

Spann, Martin und Skiera, Bernd (21. Juni 2020): Dynamic Pricing in a Digitized World. Collaborative Research Center Transregio 190, Discussion Paper No. 248 [PDF, 910kB]

Rußell, Robert; Berger, Benedikt ORCID logoORCID: https://orcid.org/0000-0001-8220-7686; Stich, Lucas ORCID logoORCID: https://orcid.org/0000-0003-0703-9103; Hess, Thomas ORCID logoORCID: https://orcid.org/0000-0003-3969-7477 und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2020): Monetizing Online Content: Digital Paywall Design and Configuration. In: Business & Information Systems Engineering, Bd. 62: S. 253-260 [PDF, 307kB]

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Skiera, Bernd (2020): Dynamische Preisgestaltung in der digitalisierten Welt. In: Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, Bd. 72: S. 321-342 [PDF, 954kB]

Hoeck, Lena und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2020): An Experimental Analysis of the Effectiveness of Multi-Screen Advertising. In: Journal of Interactive Marketing, Bd. 50: S. 81-99

Molitor, Dominik; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Ghose, Anindya und Reichhart, Philipp (2020): Effectiveness of Location-Based Advertising and the Impact of Interface Design. In: Journal of Management Information Systems, Bd. 37, Nr. 2: S. 431-456

Rußell, Robert; Stich, Lucas ORCID logoORCID: https://orcid.org/0000-0003-0703-9103; Berger, Benedikt ORCID logoORCID: https://orcid.org/0000-0001-8220-7686; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Hess, Thomas ORCID logoORCID: https://orcid.org/0000-0003-3969-7477 (2020): Consumer Response to Digital Paywall Configurations: Choice vs. Quantity Restrictions. 41st International Conference on Information Systems (ICIS 2020), Hyderabad, India, 13-16 December 2020. George, Joey F.; Paul, Souren; De', Rahul; Karahanna, Elena; Sarker, Suprateek und Oestreicher-Singer, Gal (Hrsg.): In: Proceedings of the 41st International Conference on Information Systems (ICIS 2020), Making Digital Inclusive: Blending the Locak and the Global, San Francisco: Curran Associates, Inc..

2019

Dowling, Katharina; Manchanda, Puneet und Spann, Martin (23. Oktober 2019): The Existence and Persistence of the Pay-per-use Bias in Car Sharing Services. Collaborative Research Center Transregio 190, Discussion Paper No. 193 [PDF, 1MB]

Dowling, Katharina; Spann, Martin und Stich, Lucas (2. Mai 2019): An Experimental Analysis of Overconfidence in Tariff Choice. Collaborative Research Center Transregio 190, Discussion Paper No. 154 [PDF, 408kB]

Becker, Jan U.; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Barrot, Christian (2019): Impact of Proactive Postsales Service and Cross-Selling Activities on Customer Churn and Service Calls. In: Journal of Service Research, Bd. 23, Nr. 1: S. 53-69

Dowling, Katharina; Guhl, Daniel; Klapper, Daniel; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Stich, Lucas und Yegoryan, Narine (2019): Behavioral biases in marketing. In: Journal of the Academy of Marketing Science, Bd. 48, Nr. 3: S. 449-477

Heusler, Andreas; Molitor, Dominik und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2019): How Knowledge Stock Exchanges can increase student success in Massive Open Online Courses.
In: PLOS One 14(9), e0223064 [PDF, 771kB]

Dechant, Andrea; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Becker, Jan U. (2019): Positive Customer Churn: An Application to Online Dating. In: Journal of Service Research, Bd. 22, Nr. 1: S. 90-100

Naegelein, Philipp; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Molitor, Dominik (2019): The value of product presentation technologies on mobile vs. non-mobile devices: A randomized field experiment. In: Decision Support Systems, Bd. 121: S. 109-120

Kakatkar, Chinmay und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2019): Marketing analytics using anonymized and fragmented tracking data. In: International Journal of Research in Marketing, Bd. 36, Nr. 1: S. 117-136

Baum, Daniela; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Füller, Johann und Thürridl, Carina (2019): The impact of social media campaigns on the success of new product introductions. In: Journal of Retailing and Consumer Services, Bd. 50: S. 289-297

Hoeck, Lena und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2019): The effects of first and second screen marketing on TV viewing activity. In: Journal of Media Economics, Bd. 32, Nr. 3-4: S. 82-98

Papies, Dominik; Wlömert, Nils; Clement, Michel und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2019): How Access-Based Media Consumption Affects Marketing Elasticities. 48th European Marketing Academy Conference, Hamburg, Germany, 29.05. - 31.05.2019. Proceedings of the 48th European Marketing Academy Conference (EMAC 2019).

Molitor, Dominik; Zubcsek, Peter Pal; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Reichhart, Philipp (2019): The Interplay of Retargeting and Location Revisits in Location-Based Advertising. 40th International Conference on Information Systems, Munich, Germany, 15.12. - 18.12.2019. ICIS 2019 Proceedings. 4

Stich, Lucas; Ungemach, Christoph; Fuchs, Christoph und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2019): The Effect of Disclosing Labor Cost on Consumer Preference. 48th European Marketing Academy Conference, Hamburg, Germany, 29.05. - 31.05.2019. Proceedings of the 48th European Marketing Academy Conference (EMAC 2019).

Back, Camila und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2019): Technology Infused Frontline Interactions – Would You Rather Forgive Susi than Siri in Case of a Service Failure? 48th European Marketing Academy Conference, Hamburg, Germany, 29.05. - 31.05.2019. Proceedings of the 48th European Marketing Academy Conference (EMAC 2019).

2018

Darvasi, Gábor und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2018): The Effect of Joint Consumption on Mobile Coupon Redemptions: A Field Experiment. The 26th European Conference on Information Systems, Portsmouth, UK, 23.06. - 28.06.2018. Proceedings of the 26th European Conference on Information Systems (ECIS 2018).

Molitor, Dominik; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Reichhart, Philipp und Ghose, Anindya (2018): Measuring The Effectiveness of Location-Based Mobile Push vs. Pull Targeting. 39th International Conference on Information Systems, San Francisco, California, USA, 13.12. - 16.12.2018. ICIS 2018 Proceedings. 13

Kakatkar, Chinmay; Groote, Julia K. de; Füller, Johann und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2018): The DNA of Winning Ideas: A Network Perspective of Success in New Product Development. 78th Annual Conference of the Academy of Marketing, Chicago, Illinois, USA, 10.08. - 14.08.2018. Proceedings of the 78th Annual Conference of the Academy of Marketing (AOM 2018).

Stich, Lucas ORCID logoORCID: https://orcid.org/0000-0003-0703-9103; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Häubl, Gerald (2018): Product Transparency in Online Selling Mechanisms: Consumer Preference for Opaque Products. 49th Association for Consumer Research Conference, Dallas, Texas, USA, 11.10. - 14.10.2018. Proceedings of the 49th Association for Consumer Research Conference (ACR 2018).

Houston, Mark B.; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2018): Pre-release consumer buzz. In: Journal of the Academy of Marketing Science, Bd. 46, Nr. 2: S. 338-360

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Zeithammer, Robert; Bertini, Marco; Haruvy, Ernan; Jap, Sandy D.; Koenigsberg, Oded; Mak, Vincent; Popkowski Leszczyc, Peter; Skiera, Bernd und Thomas, Manoj (2018): Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms. In: Customer Needs and Solutions, Bd. 5, Nr. 1-2: S. 121-136

2017

Krämer, Florentin; Schmidt, Klaus M. ORCID logoORCID: https://orcid.org/0000-0002-5011-0828; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Stich, Lucas (April 2017): Delegating pricing power to customers. Pay What You Want or Name Your Own Price? In: Journal of Economic Behavior & Organization, Bd. 136: S. 125-140

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Stich, Lucas und Schmidt, Klaus M. ORCID logoORCID: https://orcid.org/0000-0002-5011-0828 (2017): Pay What You Want as a Pricing Model for Open Access Publishing? Analyzing the "Pay What You Want" business model for open access publishing. In: Communications of the ACM, Bd. 60, Nr. 11: S. 29-31

Fölting, Jens; Daurer, Stephan und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2017): Consumer Preferences for Product Information and Price Comparison Apps. Wirtschaftsinformatik 2017, St. Gallen, February 12th - 15th, 2017. In: Wirtschaftsinformatik 2017 Proceedings,

Molitor, Dominik; Reichhart, Philipp und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2017): Location-Based Advertising and Contextual Mobile Targeting. 37th International Conference on Information Systems (ICIS 2016), Dublin, Ireland, 11-14 December 2016. In: Proceedings of the 37th International Conference on Information Systems (ICIS 2016), Red Hook, NY: Curran Associates, Inc..

Krämer, Florentin; Schmidt, Klaus M. ORCID logoORCID: https://orcid.org/0000-0002-5011-0828; Spann, Martin und Stich, Lucas (2017): Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price? Collaborative Research Center Transregio 190, Discussion Paper No. 8 [PDF, 443kB]

Spann, Martin; Stich, Lucas und Schmidt, Klaus M. ORCID logoORCID: https://orcid.org/0000-0002-5011-0828 (2017): Pay What You Want as a Pricing Model for Open Access Publishing? Collaborative Research Center Transregio 190, Discussion Paper No. 10 [PDF, 179kB]

Guhl, Daniel; Klapper, Daniel; Massner, Katharina; Spann, Martin; Stich, Lucas und Yegoryan, Narine (2017): Behavioral Biases in Marketing. Collaborative Research Center Transregio 190, Discussion Paper No. 51 [PDF, 482kB]

2016

Grewal, Dhruv; Bart, Yakov; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Zubcsek, Peter Pal (2016): Mobile Advertising: A Framework and Research Agenda. In: Journal of Interactive Marketing, Bd. 34: S. 3-14

Lachner, Florian; Nägelein, Philipp; Kowalski, Robert; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Butz, Andreas (2016): Quantified UX: Towards a Common Organizational Understanding of User Experience. 9th Nordic Conference on Human-Computer Interaction NordiCHI '16, Gothenburg, Sweden, October 23 - 27, 2016. In: Proceedings of the NordiCHI '16: the 9th Nordic Conference On Human-Computer Interaction, New York: Association for Computing Machinery.

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Molitor, Dominik und Daurer, Stephan (2016): Tell Me Where You Are and I’ll Tell You What You Want. Using Location Data to Improve Marketing Decisions. In: GfK Marketing Intelligence Review, Bd. 8, Nr. 2: S. 30-37

2015

Krämer, Florentin; Schmidt, Klaus M. ORCID logoORCID: https://orcid.org/0000-0002-5011-0828; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Stich, Lucas (7. Mai 2015): Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price? Münchener Wirtschaftswissenschaftliche Beiträge (VWL) 2015-5 [PDF, 515kB]

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Fischer, Marc und Tellis, Gerard J. (2015): Skimming or Penetration? Strategic Dynamic Pricing for New Products. In: Marketing Science, Bd. 34, Nr. 2: S. 235-249

Schmidt, Klaus M.; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Zeithammer, Robert (2015): Pay What You Wantas a Marketing Strategy in Monopolistic and Competitive Markets. In: Management Science, Bd. 61, Nr. 6: S. 1217-1236

Becker, Jan U.; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Schulze, Timo (2015): Implications of minimum contract durations on customer retention. In: Marketing Letters, Bd. 26, Nr. 4: S. 579-592

Skiera, Bernd; Hinz, Oliver und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2015): Social Media and Academic Performance: Does The Intensity of Facebook Activity Relate to Good Grades? In: Schmalenbach Business Review, Bd. 67, Nr. 1: S. 54-72

Hinz, Oliver; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Hann, Il-Horn (2015): Research Note—Can’t Buy Me Love…Or Can I? Social Capital Attainment Through Conspicuous Consumption in Virtual Environments. In: Information Systems Research, Bd. 26, Nr. 4: S. 859-870

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Molitor, Dominik (2015): Location-Based Advertising. In: MedienWirtschaft, Bd. 12, Nr. 4: S. 40-43

Zeithammer, Robert; Stich, Lucas; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Häubl, Gerald (2015): Paying for a Chance to Save Money: Participation Fees in Name-Your-Own-Price Selling. 46th Association for Consumer Research North American Conference, New Orleans, Louisiana, USA, 01.10. - 04.10.2015. Proceedings of the 46th Association for Consumer Research Conference (ACR 2015). Bd. 43 S. 750

2014

Heusler, Andreas und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2014): Knowledge Stock Exchanges: A Co-opetitive Crowdsourcing Mechanism for E-Learning. 22nd European Conference in Information Systems (ECIS 2014), Tel Aviv, Israel, 09.06. - 11.06.2014. Proceedings of the 22nd European Conference on Information Systems (ECIS 2014).

Pescher, Christian; Reichhart, Philipp und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2014): Consumer Decision-making Processes in Mobile Viral Marketing Campaigns. In: Journal of Interactive Marketing, Bd. 28, Nr. 1: S. 43-54

Pescher, Christian und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2014): Relevance of actors in bridging positions for product-related information diffusion. In: Journal of Business Research, Bd. 67, Nr. 8: S. 1630-1637

Baum, Daniela und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2014): The Interplay Between Online Consumer Reviews and Recommender Systems: An Experimental Analysis. In: International Journal of Electronic Commerce, Bd. 19, Nr. 1: S. 129-162

Kim, Ju-Young ORCID logoORCID: https://orcid.org/0000-0002-1069-1795; Natter, Martin und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2014): Sampling, discounts or pay-what-you-want: Two field experiments. In: International Journal of Research in Marketing, Bd. 31, Nr. 3: S. 327-334

Veit, Daniel; Clemons, Eric; Benlian, Alexander ORCID logoORCID: https://orcid.org/0000-0002-7294-3097; Buxmann, Peter; Hess, Thomas ORCID logoORCID: https://orcid.org/0000-0003-3969-7477; Kundisch, Dennis; Leimeister, Jan Marco; Loos, Peter und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2014): Business Models. In: Business & Information Systems Engineering, Bd. 6, Nr. 1: S. 45-53

Veit, Daniel; Clemons, Eric; Benlian, Alexander ORCID logoORCID: https://orcid.org/0000-0002-7294-3097; Buxmann, Peter; Hess, Thomas ORCID logoORCID: https://orcid.org/0000-0003-3969-7477; Kundisch, Dennis; Leimeister, Jan Marco; Loos, Peter und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2014): Geschäftsmodelle. Eine Forschungsagenda für die Wirtschaftsinformatik. In: Wirtschaftsinformatik, Bd. 56, Nr. 1: S. 55-64

2013

Theysohn, Sven; Klein, Kristina; Völckner, Franziska und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2013): Dual effect-based market segmentation and price optimization. In: Journal of Business Research, Bd. 66, Nr. 4: S. 480-488

Slamka, Christian; Skiera, Bernd und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2013): Prediction Market Performance and Market Liquidity: A Comparison of Automated Market Makers. In: IEEE Transactions on Engineering Management, Bd. 60, Nr. 1: S. 169-185

Reichhart, Philipp; Pescher, Christian und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2013): A comparison of the effectiveness of e-mail coupons and mobile text message coupons for digital products. In: Electronic Markets, Bd. 23, Nr. 3: S. 217-225

Pescher, Christian und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2013): Accounting for Word-of-Mouth Effects in Preference-Based Market Forecasts. In: Journal of Forecasting, Bd. 33, Nr. 2: S. 95-107

Yadav, Manjit S.; Valck, Kristine de; Hennig-Thurau, Thorsten; Hoffman, Donna L. und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2013): Social Commerce: A Contingency Framework for Assessing Marketing Potential. In: Journal of Interactive Marketing, Bd. 27, Nr. 4: S. 311-323

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Hinz, Oliver und Ramachandran, Vandana (2013): Wirtschaftsinformatik und Marketing. In: WIRTSCHAFTSINFORMATIK, Bd. 55, Nr. 3: S. 119-120

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2013): Interview mit Jörg Lübcke zum Thema „Digitalisierung der Geschäftsmodelle in der Medienindustrie“. In: WIRTSCHAFTSINFORMATIK, Bd. 55, Nr. 3: S. 197-199

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Daurer, Stephan und Molitor, Dominik (2013): Einkauf durch mobile Suche im Internet. In: Wirtschaftsstudium: wisu, Nr. 11: S. 1435-1440

Daurer, Stephan; Molitor, Dominik; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Manchanda, Puneet (2013): The Impact of Smartphones, Barcode Scanning, and Location-based Services on Consumers' Search Behavior. 34th International Conference on Information Systems (ICIS 2013), Milano, Italy, 15.12. - 18.12.2013. Proceedings of the 34th International Conference on Information Systems (ICIS 2013).

Baum, Daniela; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Füller, Johann und Pedit, Torsten (2013): Social Media Campaigns for New Product Introductions. 21st European Conference on Information Systems, Utrecht, The Netherlands, 05.06. - 08.06.2013. Proceedings of the 21st European Conference on Information Systems (ECIS 2013).

2012

Schmidt, Klaus M. ORCID logoORCID: https://orcid.org/0000-0002-5011-0828; Spann, Martin und Zeithammer, Robert (Dezember 2012): Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets. Münchener Wirtschaftswissenschaftliche Beiträge (VWL) 2012-33 [PDF, 211kB]

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Häubl, Gerald; Skiera, Bernd und Bernhardt, Martin (2012): Bid-Elicitation Interfaces and Bidding Behavior in Retail Interactive Pricing. In: Journal of Retailing, Bd. 88, Nr. 1: S. 131-144

Post, David und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2012): Improving Airline Revenues with Variable Opaque Products: “Blind Booking” at Germanwings. In: Interfaces, Bd. 42, Nr. 4: S. 329-338

Mang, Stefan; Post, David und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2012): Pricing of flexible products. In: Review of Managerial Science, Bd. 6, Nr. 4: S. 361-374

Völckner, Franziska; Rühle, Alexander und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2012): To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price. In: Marketing Letters, Bd. 23, Nr. 3: S. 719-730

Daurer, Stephan; Molitor, Dominik und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2012): Digitalisierung und Konvergenz von Online- und Offline-Welt. Einfluss der mobilen Internetsuche auf das Kaufverhalten. In: Zeitschrift für Betriebswirtschaft, Bd. 82, Nr. S4: S. 3-23

Luckner, Stefan; Schröder, Jan; Slamka, Christian; Franke, Markus; Geyer-Schulz, Andreas; Skiera, Bernd; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Weinhardt, Christof (2012): Prediction Markets. Fundamentals, Designs, and Applications. Wiesbaden: Gabler Verlag.

Daurer, Stephan; Molitor, Dominik und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2012): Measuring Individual Search Costs on the Mobile Internet. 20th European Conference on Information Systems, Barcelona, Spain, 11.06. - 13.06.2012. ECIS 2012 Proceedings. 34

2011

Dahan, Ely; Soukhoroukova, Arina und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2011): Preference Markets in New Product Development. In: GfK Marketing Intelligence Review, Bd. 3, Nr. 2: S. 16-25 [PDF, 868kB]

Santos, Ricardo und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2011): Collective entrepreneurship at Qualcomm: combining collective and entrepreneurial practices to turn employee ideas into action. In: R&D Management, Bd. 41, Nr. 5: S. 443-456

Hinz, Oliver; Hann, Il-Horn und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2011): Price Discrimination in E-Commerce? An Examination of Dynamic Pricing in Name-Your-Own Price Markets. In: MIS Quarterly, Bd. 35, Nr. 1: S. 81-98

Takac, Carsten; Hinz, Oliver und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2011): The social embeddedness of decision making: opportunities and challenges. In: Electronic Markets, Bd. 21, Nr. 3, 185

Soukhoroukova, Arina; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Skiera, Bernd (2011): Sourcing, Filtering, and Evaluating New Product Ideas: An Empirical Exploration of the Performance of Idea Markets. In: Journal of Product Innovation Management, Bd. 29, Nr. 1: S. 100-112

Baum, Daniela und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2011): Experimentelle Forschung im Marketing: Entwicklung und zukünftige Chancen. In: Marketing: Zeitschrift für Forschung und Praxis (ZFP), Bd. 33, Nr. 3: S. 179-191

Skiera, Bernd und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2011): Using prediction markets in new product development. In: Vaughan Williams, Leighton (Hrsg.): Prediction markets : theory and applications. Routledge international studies in money and banking, Bd. 66. 1. publ. London u.a.: Routledge. S. 75-86

2010

Bernhardt, Martin und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2010): An Empirical Analysis of Bidding Fees in Name-your-own-price Auctions. In: Journal of Interactive Marketing, Bd. 24, Nr. 4: S. 283-296

Kim, Ju-Young; Natter, Martin und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2010): Kish: Where Customers Pay As They Wish. In: Review of Marketing Science, Bd. 8, Nr. 2, 3

Hinz, Oliver und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2010): Managing information diffusion in Name-Your-Own-Price auctions. In: Decision Support Systems, Bd. 49, Nr. 4: S. 474-485

Dahan, Ely; Soukhoroukova, Arina und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2010): New Product Development 2.0: Preference Markets-How Scalable Securities Markets Identify Winning Product Concepts and Attributes. In: Journal of Product Innovation Management, Bd. 27, Nr. 7: S. 937-954

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Zeithammer, Robert und Häubl, Gerald (2010): Optimal Reverse-Pricing Mechanisms. In: Marketing Science, Bd. 29, Nr. 6: S. 1058-1070

Bruggen, Gerrit H. van; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Lilien, Gary L. und Skiera, Bernd (2010): Prediction Markets as institutional forecasting support systems. In: Decision Support Systems, Bd. 49, Nr. 4: S. 404-416

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Herrmann, Andreas und Sprott, David (2010): Pricing in electronic markets and networks. In: Electronic Markets, Bd. 20, Nr. 2: S. 83-84

Kim, Ju-Young; Natter, Martin und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2010): Pay-What-You-Want – Praxisrelevanz und Konsumentenverhalten. In: Zeitschrift für Betriebswirtschaft, Bd. 80, Nr. 2: S. 147-169

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2010): Synergien zwischen gestaltungsorientierter und verhaltensorientierter Wirtschaftsinformatik. In: Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, Bd. 62, Nr. 6: S. 677-679

Geyer-Schulz, Andreas; Kratzer, Felix; Luckner, Stefan; Schröder, Jan; Seifert, Stefan; Skiera, Bernd; Slamka, Christian; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Weinhardt, Christof (2010): Prognosemärkte als Managementinstrument beim Dienstdienstleistungsexport. In: Export und Internationalisierung wissensintensiver Dienstleistungen. 1. Auflage. Lohmar [u.a.]: Josef Eul Verlag. S. 304-327

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Hinz, Oliver; Hann, Il-Horn und Skiera, Bernd (2010): Decision Making in Virtual Worlds: An Experimental Test of Altruism, Fairness and Presence. 18th European Conference on Information Systems, Pretoria, South Africa, 07.06. - 09.06.2010. ECIS 2010 Proceedings. 36

Hinz, Oliver; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Hann, Il-Horn (2010): Prestige Goods and Social Status in Virtual Worlds. 31st International Cnoference on Information Systems, Saint Louis, Missouri, USA, 12.12. - 15.12.2010. Proceedings of the 31st International Conference on Information Systems (ICIS 2010).

Hinz, Oliver und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2010): Measuring Frictional Costs in E-Commerce - The Case of Name-Your-Own-Price Auctions. 18th European Conference on Information Systems, Pretoria, South Africa, 07.06. -09.06.2010. ECIS 2010 Proceedings. 117

2009

Mang, Stefan; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Post, David (2009): Implementierung eines Interactive-Price-Response-Systems bei einer Low-Cost-Airline. 9. Internationale Tagung Wirtschaftsinformatik, Vienna, Austria, 25.02. - 27.02.2009. Proceedings of the 9th International Conference Wirtschaftsinformatik. S. 193-202

Rühle, Alexander; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Völckner, Franziska (2009): The Impact of Partitioned Pricing on the Informational Effect of Price. 38th European Marketing Academy Conference, Nantes, France, 26.05. - 29.05.2009. Proceedings of the 38th European Marketing Academy Conference (EMAC 2009).

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Ernst, Holger; Skiera, Bernd und Soll, Jan Henrik (2009): Identification of Lead Users for Consumer Products via Virtual Stock Markets. In: Journal of Product Innovation Management, Bd. 26, Nr. 3: S. 322-335

Kim, Ju-Young; Natter, Martin und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2009): Pay what you Want: A New Participative Pricing Mechanism. In: Journal of Marketing, Bd. 73, Nr. 1: S. 44-58

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Skiera, Bernd (2009): Sports forecasting: a comparison of the forecast accuracy of prediction markets, betting odds and tipsters. In: Journal of Forecasting, Bd. 28, Nr. 1: S. 55-72

Mang, Stefan und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2009): Flexible Produkte. In: Betriebswirtschaft, Bd. 69, Nr. 5: S. 640-644

2008

Wolk, Agnieszka und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2008): The effects of reference prices on bidding behavior in interactive pricing mechanisms. In: Journal of Interactive Marketing, Bd. 22, Nr. 4: S. 2-18

Hinz, Oliver und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2008): The Impact of Information Diffusion on Bidding Behavior in Secret Reserve Price Auctions. In: Information Systems Research, Bd. 19, Nr. 3: S. 351-368

Slamka, Christian; Soukhoroukova, Arina und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2008): Event Studies in Real- and Play-Money Prediction Markets. In: Journal of Prediction Markets, Bd. 2, Nr. 2: S. 53-70

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Soukhoroukova, Arina und Skiera, Bernd (2008): Prognose von Marktentwicklungen anhand virtueller Börsen. In: Herrmann, Andreas (Hrsg.): Handbuch Marktforschung: Methoden, Anwendungen, Praxisbeispiele. 3., vollst. überarb. und erw. Auflage. Wiesbaden: Gabler. S. 791-809

Houston, Mark B.; Hennig-Thurau, Thorsten; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Skiera, Bernd (2008): Consumer Anticipation of New Products: Conceptualization and Empirical Evidence regarding Pre-Release Buzz. AMA Winter Educators' Conference 2008, Austin, Texas, USA, 15.02. - 18.02.2008. Proceedings of the AMA Winter Educators' Conference 2008.

Mang, Stefan; Post, David und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2008): Pricing of Flexible Products - A New Way of Looking at Revenue Management. 37th European Marketing Academy Conference, Brighton, UK, 27.05. - 30.05.2007. Proceedings for the 37th European Marketing Academy Conference (EMAC 2008).

Gerstmeier, Eva; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Skiera, Bernd (2008): Comparing the Validity of Different Methods for Measuring Willingness-to-Pay. 37th European Marketing Academy Conference, Brighton, UK, 27.05. - 30.05.2008. Proceedings of the 37th European Marketing Academy Conference (EMAC 2008).

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Soukhoroukova, Arina und Hohlweg, Martin (2008): Collective Intelligence in der Automobilbranche – Eine Anwendung von Informationsmärkten bei der BMW Group. Multikonferenz Wirtschaftsinformatik, Munich, Germany, 26.02. - 28.02.2008. Proceedings der Multikonferenz Wirtschaftsinformatik (MKWI 2008). S. 145-162

2007

Kim, Ju-Young; Natter, Martin und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2007): Pay-What-You-Want – Assessment of a New Radical Pricing Mechanism. 36th European marketing Academy Conference, Reykjavik, Iceland, 22.05. - 25.05.2007. Proceedings of the 36th European Marketing Academy Conference (EMAC 2007).

Hinz, Oliver; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Hann, Il-Horn (2007): Dynamic Pricing in Name-Your-Own-Price Channels: Bidding Behavior, Seller Profit and Price Perception. 36th European European Marketing Academy Conference, Reykjavik, Iceland, 22.05. - 25.05.2007. Proceedings of the 36th European Marketing Academy Conference (EMAC 2007).

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Mang, Stefan (2007): Versioning. In: Albers, Sönke und Herrmann, Andreas (Hrsg.): Handbuch Produktmanagement. Strategieentwicklung - Produktplanung - Organisation - Kontrolle. Wiesbaden: Gabler Verlag. S. 681-698

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Soukhoroukova, Arina (2007): Absatzprognosen in der Medienbranche. In: MedienWirtschaft - Zeitschrift für Medienmanagement und Medienökonomie, Bd. 4, Nr. 3: S. 18-29

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2007): Interactive Pricing. In: Bauer, Hans H. (Hrsg.): Interactive Marketing im Web 2.0+: Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet. München: Vahlen. S. 151-164

2006

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Tellis, Gerard J. (2006): Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions. In: Journal of Marketing, Bd. 70, Nr. 1: S. 65-78

Soukhoroukova, Arina und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2006): Informationsmärkte. In: WIRTSCHAFTSINFORMATIK, Bd. 48, Nr. 1: S. 61-64

Prokopowicz, Agnieszka und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2006): The Effects of Internal, External and Advertised Reference Price on Bidding Behavior in Reverse Pricing. 35th European Marketing Academy Conference, Athens, Greece, 23.05. - 26.05.2006. Proceedings of the 35th European Marketing Academy Conference (EMAC 2006).

Dahan, Ely; Soukhoroukova, Arina und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2006): OSMOSIS: Organizing Securities Markets for Opinion Surveys with Infinite Scalability. 35th European Marketing Academy Conference, Athens, Greece, 23.05. - 26.05.2006. Proceedings of the 35th European Marketing Academy Conference (EMAC 2006).

Bernhardt, Martin und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2006): Bidding Fees in Reverse Pricing Markets: Theory, Empirical Application and Profit Implications. 35th European Markting Academy Conference, Athens, Greece, 23.05. - 26.05.2006. Proceedings of the 35th European Marketing Academy Conference (EMAC 2006).

Theysohn, Sven; Völckner, Franziska und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2006): Pricing Decisions When Price Signals Quality. 35th European marketing Academy Conference, Athens Greece, 13.05. - 26.05.2006. Proceedings of the 35th European Marketing Academy Conference (EMAC 2006).

2005

Arevalo, Elena und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2005): Consumer Acceptance of a Reverse Pricing Mechanism: Content Analysis of Online Consumer Reviews. 34th European Marketing Academy Conference, Milan, Italy, 24.05. - 27-05.2005. Proceedings of the 34th European Marketing Academy Conference (EMAC 2005).

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Bernhardt, Martin; Häubl, Gerald und Skiera, Bernd (2005): It's All in How You Ask: Effects of Price-Elicitation Format on Bidding Behavior in Reverse Pricing Markets. 26th Annual Conference of the Society for Judgment and Decision Making, Toronto, Canada, 11.11. - 14.11.2005. Proceedings of the 26th Annual Conference of the Society for Judgment and Decision Making (SJDM 2005).

Soukhoroukova, Arina und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2005): New Product Development with Internet-based Information Markets: Theory and Empirical Application. 13th European Conference on Information Systems, Regensburg, 26.05. - 28.05.2005. Proceedings of the 13th European Conference on Information Systems (ECIS 2005). 133

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Skiera, Bernd und Hees, Gerrit van (2005): Should Consumers be Happy to Pay Shipping Fees? An Analysis of Online Price Efficiency. 34th European Marketing Association Conference, Milan, Italy, 24.05. - 27.05.2005. Proceedings of the 34th European Marketing Academy Conference (EMAC 2005).

Skiera, Bernd; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Walz, Uwe (2005): Erlösquellen und Preismodelle für den Business-to-Consumer-Bereich im Internet. In: Wirtschaftsinformatik, Bd. 47, Nr. 4: S. 285-293

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Skiera, Bernd und Schäfers, Björn (2005): Reverse-Pricing-Verfahren und deren Möglichkeiten zur Messung von individuellen Suchkosten und Zahlungsbereitschaften. In: Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, Bd. 57: S. 107-128

Bernhardt, Martin; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Skiera, Bernd (2005): Reverse Pricing. In: Betriebswirtschaft, Bd. 65, Nr. 1: S. 104-107

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Klein, Joachim; Makhlouf, Karim und Bernhardt, Martin (2005): Interaktive Preismaßnahmen bei Low-Cost-Fluglinien. In: Fandel, Günter und Portatius, Hans Botho von (Hrsg.): Revenue Management. Zeitschrift für Betriebswirtschaft / Special issue, Bd. 1. Wiesbaden: Gabler. S. 53-77

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2005): Analyse des Gebotsverhaltens im Reverse Pricing. In: Diller, Hermann (Hrsg.): Pricing-Forschung in Deutschland. Marketingforschung aktuell, Bd. 8. Nürnberg: Wiss. Gesellsch. für Innovatives Marketing (WiGIM). S. 199-212

2004

Skiera, Bernd und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2004): Gestaltung von Auktionen. In: Handbuch Industriegütermarketing. Strategien - Instrumente - Anwendungen. Wiesbaden: Gabler Verlag. S. 1039-1056

Ernst, Holger; Soll, Jan Henrik und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2004): Möglichkeiten der Lead-User-Identifikation in Online-Medien. In: Produktentwicklung mit virtuellen Communities. Kundenwünsche erfahren und Innovationen realisieren. Wiesbaden: Gabler Verlag. S. 121-140

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913; Skiera, Bernd und Schäfers, Björn (2004): Measuring individual frictional costs and willingness-to-pay via name-your-own-price mechanisms. In: Journal of Interactive Marketing, Bd. 18, Nr. 4: S. 22-36

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Skiera, Bernd (2004): Einsatzmöglichkeiten virtueller Börsen in der Marktforschung. In: Fandel, Günter; Rudolph, Bernd und Kürsten, Wolfgang (Hrsg.): Finanzwirtschaftliche Information, Anreizgestaltung und Kontrolle. Wiesbaden: Gabler. S. 25-48

Skiera, Bernd und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2004): Opportunities of Virtual Stock Markets to Support New Product Development. In: Albers, Sönke (Hrsg.): Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday. 1. edition. Wiesbaden: Gabler. S. 227-242

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Tellis, Gerard J. (2004): Are Internet Shoppers Rational? Application to Online-Bidding Behavior at a Name-Your-Own-Price Retailer. AMA Winter Marketing Educators' Conference 2004, Scottsdale, Arizona, USA. AMA Winter Academic Conference Proceedings. Bd. 15 S. 96-97

Skiera, Bernd; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Kepper, Christoph (2004): Virtuelle Börsen im Marketing: Wie Erkenntnisse aus der Finanzmarktforschung Marketingprobleme lösen können. In: Forschung Frankfurt, Nr. 3: S. 53-55

2003

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Skiera, Bernd (2003): Taking Stock of Virtual Markets. How can Internet-Based Virtual Stock Markets be Applied for Business Forecasting and Other Forecasting Issues? In: OR/MS Today, Bd. 30, Nr. 5: S. 20-24

Skiera, Bernd und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2003): Auktionen. In: Diller, Hermann und Herrmann, Andreas (Hrsg.): Handbuch Preispolitik. Strategien — Planung — Organisation — Umsetzung. Wiesbaden: Gabler Verlag. S. 623-641

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Skiera, Bernd (2003): Internet-Based Virtual Stock Markets for Business Forecasting. In: Management Science, Bd. 49, Nr. 10: S. 1310-1326

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Zuber, Markus (2003): Der Trade-Off zwischen dem Wunsch nach Anonymität und Vertrauen im Internet: Hemmnis für den Electronic Commerce? In: Jahrbuch der Absatz- und Verbrauchsforschung, Bd. 49, Nr. 2: S. 185-205

2002

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2002): Virtuelle Börsen als Instrument zur Marktforschung. Beiträge zur betriebswirtschaftlichen Forschung, Bd. 104. Wiesbaden: Deutscher Universitätsverlag.

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Skiera, Bernd (2002): Virtual Stock Markets as a Forecasting Tool: Informational Requirements and Empirical Results of several Studies. 31st European Marketing Academy Conference, Braga, Portugal, 28.05. - 31.05.2002. Proceedings of the 31st European Marketing Academy Conference (EMAC 2002).

2001

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Skiera, Bernd (2001): Market Research through Internet based Virtual Stock Markets: Conceptual Issues and some Empirical Results. 30th European Marketing Academy Conference, Bergen, Norway, 08.05. - 11.05.2001. Proceedings of the 30th European Marketing Academy Conference (EMAC 2001).

Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Pfaff, Donovan (2001): Electronic Bill Presentment and Payment (EBPP). In: Die Betriebswirtschaft (DBW), Bd. 61, Nr. 4: S. 509-512

Skiera, Bernd; Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 und Schultheiß, Michael (2001): Messung der Werbewirkung im Internet. In: Albers, Sönke (Hrsg.): Marketing mit Interaktiven Medien. Strategien zum Markterfolg. 3., komplett überarb. und erw. Aufl.. Frankfurt am Main: FAZ-Inst. für Management-, Markt- und Medieninformationen. S. 237-252

2000

Skiera, Bernd und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2000): Werbeerfolgskontrolle im Internet. In: Controlling, Bd. 12, Nr. 8-9: S. 417-424

Skiera, Bernd und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (2000): Flexible Preisgestaltung im Electronic Business. In: Weiber, Rolf (Hrsg.): Handbuch Electronic Business. Informationstechnologien - Electronic Commerce - Geschäftsprozesse. Wiesbaden: Gabler, Springer. S. 539-557

1999

Skiera, Bernd und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (1999): The ability to compensate for suboptimal capacity decisions by optimal pricing decisions. In: European Journal of Operational Research, Bd. 118, Nr. 3: S. 450-463

1998

Skiera, Bernd und Spann, Martin ORCID logoORCID: https://orcid.org/0000-0003-4645-3913 (1998): Gewinnmaximale zeitliche Preisdifferenzierung für Dienstleistungen. In: Zeitschrift für Betriebswirtschaft, Bd. 68, Nr. 7: S. 703-717

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